Contents of this document
- Major UI upgrade to the Maipure-kun store-use interface and addition of an automatic caption-generation feature using AI image recognition
- OEM rollout of the Maipure platform system
- Global expansion from Ho Chi Minh City, Vietnam
- Improvement of internal systems for hometown tax BPO operations and development of municipalities that outsource BPO operations only
- Market development as a strategic investment area for the relationship-population development business
- Number of stores paying to use Maipure-kun, the local business platform2,000 Engagements
- Number of stores using the まいぷれ platform17,545 LocationYear on year against the same period last year-16 stores
- Number of operating partners146 companiesYear on year against the same period last year-17 companies
- Number of contracted municipalities893 MunicipalitiesYear on year against the same period last year-25 municipalities
- Hometown tax donations¥58.7 100 millionYear on year against the same period last year+¥10 million
- Churn rate1.42 %
| Item | Details |
|---|---|
| Document type | Financial results presentation |
| Fiscal Period Covered | Second quarter of the fiscal year ending August 2026 |
| Net Sales | ¥875 million (YoY +4.5%) |
| Operating profit | ¥15 million |
| Ordinary income | ¥14 million |
| Net income | ¥-5 million |
| Gross Profit Margin | 65.2% |
| Operating profit margin | 1.7% |
| Selling, general and administrative expenses | ¥555 million |
| Full-year earnings forecast | Net Sales ¥1,741 million / Regional information distribution business ¥945 million / MRR revenue ¥598 million / Revenue from new partner contracts ¥85 million / Marketing support revenue ¥173 million / Relationship-population development revenue ¥88 million / Public solutions business ¥795 million / Hometown tax donation revenue ¥666 million / Public-sector project revenue ¥128 million / Cost of sales ¥654 million / Gross profit ¥1,086 million / Selling, general and administrative expenses ¥1,086 million / Operating profit ¥0 million / Ordinary income ¥-2 million / Profit attributable to owners of the parent ¥29 million |
| Progress against full-year forecast | Net Sales 50.3% / Regional information distribution business 42.7% / MRR revenue 42.8% / Revenue from new partner contracts 15.0% / Marketing support revenue 54.7% / Relationship-population development revenue 44.4% / Public solutions business 59.3% / Hometown tax donation revenue 59.0% / Public-sector project revenue 60.9% / Cost of sales 46.5% / Gross profit 52.5% / Selling, general and administrative expenses 51.2% |
| Self-assessment against the plan | Progress is solid when annualized over the full fiscal year |
| Segment results | Regional information distribution business Net Sales ¥403 million (YoY +15.4%) / Segment profit 非開示 (YoY +22.9%) / Public solutions business Net Sales ¥472 million (YoY -3.3%) / Segment profit 非開示 (YoY +7.4%) / MRR Net Sales ¥256 million (YoY +6.3%) / New partner contracts Net Sales ¥12 million (YoY -43.3%) / Marketing Support Net Sales ¥94 million (YoY +17.5%) / Creating Related Populations Net Sales ¥39 million (YoY +685.6%) / Hometown Tax Donations Net Sales ¥393 million (YoY -6.5%) / Public-sector contracts Net Sales ¥78 million (YoY +17.1%) |
| Key KPIs | Indicator name Number of stores paying to use Maipure-kun, the local business platform / Value 2,000 Engagements / Year on year against the same period last year Not disclosed, Indicator name Number of stores using the まいぷれ platform / Value 17,545 Location / Year on year against the same period last year -16 stores, Indicator name Number of operating partners / Value 146 companies / Year on year against the same period last year -17 companies, Indicator name Number of contracted municipalities / Value 893 Municipalities / Year on year against the same period last year -25 municipalities, Indicator name Hometown tax donations / Value ¥58.7 100 million / Year on year against the same period last year +¥10 million, Indicator name Churn rate / Value 1.42 % / Year on year against the same period last year Not disclosed |
| Unit price and quantity metrics | Number of stores using the service 17,545 Location / Average price ¥10,556 |
| Number of employees | Number of Employees 173 people / As of As of the end of February 2026 / Changes during the period and hiring plan Not disclosed |
| Market Size / Share | Number of tertiary-sector businesses in Japan 4.21 million companies / Target market size in Southeast Asia Approximately 2 million businesses in Southeast Asia / Hometown tax donation market size FY2024: ¥1.2728 trillion / Japanese advertising market size Approximately ¥5 trillion / Assumed share of the core Maipure product 6% |
| New initiatives | Major UI upgrade to the Maipure-kun store-use interface and addition of an automatic caption-generation feature using AI image recognition, OEM rollout of the Maipure platform system, Global expansion from Ho Chi Minh City, Vietnam, Improvement of internal systems for hometown tax BPO operations and development of municipalities that outsource BPO operations only, Market development as a strategic investment area for the relationship-population development business |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.MRR grew on the expansion of high-priced plans for enterprise customers, while the relationship-population development business benefited from an increase in seminars and corporate collaboration projects. Although revenue from the hometown tax donation business declined following a pullback in rush demand ahead of the September revision to the points system, profit improved as the company reduced costs by improving its internal systems for call centers and document mailing.