Agreements reached under this partnership
Business alliance- 1
Influencer casting
- 2
Joint campaigns on social media
- 3
Creative production
- 4
Advertising operations using third-party distribution, including Spark Ads
- 5
Performance measurement and reporting
- 6
Data analysis and improvement proposals
- 7
Joint development of new customers and cross-selling to existing customers
These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.
The impact of this matter on the results for the fiscal year ending February 2027 is currently expected to be minor.
| Item | Details |
|---|---|
| Name of alliance partner | IMK Lincia |
| Alliance partner's business activities | Marketing services leveraging influencers, Planning, production, operation and casting services related to advertising and sales promotion, Planning, production, distribution and sales of digital content, including short-form dramas, Planning, development, operation and sales of subscription-based services, and related businesses |
| Alliance partner's location | Shibuya, Tokyo |
| Alliance partner's capital | ¥5 million (as of 14 July 2026) |
| Alliance partner's net sales | Not disclosed at the request of the counterparty |
| Alliance partner's operating income | Not disclosed at the request of the counterparty |
| Type of alliance | Business alliance |
| Details of the alliance | Influencer casting, Joint campaigns on social media, Creative production, Advertising operations using third-party distribution, including Spark Ads, Performance measurement and reporting, Data analysis and improvement proposals, Joint development of new customers and cross-selling to existing customers |
| Date of board resolution | 15 July 2026 |
| Contract Date | 26 June 2026 |
| Alliance start date | 15 July 2024 (scheduled) |
| Impact on Business Performance | The impact of this matter on the results for the fiscal year ending February 2027 is currently expected to be minor. |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The importance of social media marketing and influencer initiatives is increasing, and demand is growing for services that provide integrated support extending beyond influencer initiatives to advertising operations, creative improvement and data analysis. In addition, the parties aim to drive growth in the marketing DX business and enhance corporate value over the medium to long term by combining IMK Lincia’s strengths in the “awareness” area with the Company’s strengths in the “acquisition” area.