Growth of the Internet Advertising and E-Commerce Markets
First written in FY2023. 2 of 8 entries say "Restated". Latest entry: FY2026-H1.
1 other company's latest entry also says "Other".
- FY2026-H1Update on Market Size DataAnnual report
「The internet advertising market continued to trend upward, reaching ¥4.0459 trillion in 2025, up 10.8% year on year, according to Dentsu’s “Advertising Expenditures in Japan 2025.”」
The 2025 actual figure for the internet advertising market has been added. - FY2025Update on Market Size DataAnnual report
「The internet advertising market continued to maintain a high growth rate, with expenditure reaching ¥3.6517 trillion, up 7.8% year on year. Japan’s domestic consumer e-commerce market in 2024 increased 5.1% year on year to ¥26.1225 trillion, while the merchandise category, to which many of the Group’s main D2C (online retail) clients belong, increased 3.7% to ¥13.9997 trillion.」
Actual 2024 figures for the internet advertising and domestic e-commerce markets have been updated. - FY2025-H1RestatedAnnual report
「The internet advertising market, which includes the Group’s core business, continued to grow. In 2023, it increased 7.8% year on year to ¥3.333 trillion, according to Dentsu’s “Advertising Expenditures in Japan 2023.”」
The same 2023 actual result as in the previous annual report is reproduced for internet advertising market growth. - FY2024Update on Market Size DataAnnual report
「Internet advertising expenditure reached ¥3.333 trillion, up 107.8% year on year, and remained strong. Japan’s domestic consumer e-commerce market in 2022 increased 9.9% year on year to ¥22.7449 trillion.」
New actual figures for 2023 and 2022 are presented for the internet advertising and domestic e-commerce markets. - FY2024-Q3Added cosmetics e-commerce market dataAnnual report
「The e-commerce market for the cosmetics and pharmaceuticals industries expanded 7.48% year on year to ¥919.1 billion, while the e-commerce penetration rate rose from 7.52% to 8.24%.」
In addition to the previous forecast for overall domestic e-commerce growth, the Company presents actual market size and e-commerce penetration data for cosmetics and pharmaceuticals. - FY2024-Q2RestatedAnnual report
「The domestic e-commerce market is expected to expand from ¥20 trillion in 2020 to ¥29 trillion in 2026, according to data published in the 2021 edition of IT Navigator, and the e-commerce market is expanding rapidly in Japan and overseas.」
The same forecast for domestic e-commerce market growth as in the previous quarterly report is reproduced. - FY2024-Q1Greater specificity in market-size forecastsAnnual report
「The domestic e-commerce market is expected to expand from ¥20 trillion in 2020 to ¥29 trillion in 2026, according to data published in the 2021 edition of IT Navigator, and the e-commerce market is expanding rapidly in Japan and overseas.」
The Company newly presents specific figures for forecast growth in the domestic e-commerce market from 2020 to 2026. - FY2023First statedAnnual report
「Internet advertising expenditure reached ¥3.0912 trillion, up 114.3% year on year. It increased by approximately ¥1 trillion in just 3 years from 2019, when it exceeded ¥2 trillion.」
The 2021 domestic consumer e-commerce market was ¥20.695 trillion, including ¥13.2865 trillion in the merchandise category.