Accumulation of Reproducible Know-How Based on A/B Testing
First written in FY2023. 5 of 11 entries say "Restated". Latest entry: 2026-09-14.
1 other company's latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「Advertising efficiency may deteriorate when advertising language is revised to be more conservative, but the Group continues to conduct repeated A/B tests and work to improve advertising efficiency while complying with applicable laws and regulations.」
The Group continues to seek higher advertising efficiency through repeated A/B testing while complying with applicable laws and regulations. - FY2025-H1RestatedAnnual report
「The Group complies with these laws and regulations and repeatedly conducts A/B tests to improve advertising efficiency.」
The Group continues to pursue higher advertising efficiency through A/B testing, without presenting a new cumulative test count. - FY2024AdvancedAnnual report
「A service incorporating know-how derived from more than 2,600 A/B tests conducted by the Group, with improved cost-effectiveness achieved at 4 or more out of 5 companies」
The cumulative number of A/B tests has increased from more than 1,200 to more than 2,600, providing an updated measure of the scale of the accumulated know-how. - FY2024-Q3RestatedAnnual report
「We aim to build a structure in which all employees continually generate know-how and thoroughly conduct A/B tests to create the latest know-how.」
The Company reaffirms its policy of continuously updating know-how through A/B testing, without presenting new progress figures such as the number of tests conducted. - FY2023First statedAnnual report
「We have conducted more than 1,200 A/B tests and accumulate the results achieved by at least 4 out of 5 companies as the “Strongest Sales Know-How®.”」
The Company treats the organization-wide sharing and updating of A/B-test results across all clients as the basis of its competitive advantage.