Social E-Commerce Strategy Using Social Media
First written in FY2024-Q3. 5 of 9 entries say "Advanced", first in FY2024. Latest entry: 2026-06-23.
1 other company's latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「At the same time, the launch of sales initiatives using TikTok Shop as a new sales channel has begun to generate responses from new customer segments, providing some early indication of a recovery in sales.」
In response to lower advertising efficiency caused by changes in social-media platform algorithms, the Company has begun using TikTok Shop as a new sales channel. - FY2025Sales slowdown due to an algorithm changeAnnual report
「The D2C (online retail) business is centered on the in-house domestic D2C business selling cosmetics and other products developed by オルクス株式会社. Although revenue centered on the main sheet mask “KogaO+” grew steadily through the second quarter, customer acquisition declined from the third quarter onward due to the impact of changes to TikTok’s algorithm and other factors」
The explanation of social-commerce shifted from the previous year’s revenue and profit generation to a decline in customer acquisition from the third quarter due to changes to TikTok’s algorithm and other factors. - FY2025-H1RestatedAnnual report
「For “programmatic advertising,” we focused on conducting social-media marketing for our in-house D2C (online retail) business」
The Company continues to conduct social-media marketing for its in-house D2C business. - FY2024AdvancedAnnual report
「We operated mainly through marketplace sales under a “social-commerce strategy” using social media, without spending on advertising upfront. Sales centered on the sheet mask “KogaO+” remained strong, resulting in revenue of ¥82,161 thousand and segment profit of ¥2,764 thousand.」
Social-commerce operations using social media translated into actual revenue and segment profit, moving from the launch stage to the performance stage. - FY2024-Q3First statedAnnual report
「For the D2C (online retail) business, we initially operated mainly through marketplace sales under a “social-commerce strategy” using social media, without spending on advertising upfront」
The operating model for the acquired domestic in-house D2C business of オルリンクス製薬 was to limit initial advertising expenditure and sell through marketplaces via social media.