Notice Regarding the Change of Corporate Name of the Subsidiary (SHILD FORCE株式会社) and the Launch of an Online School Business for Training Next-Generation Creators Using Generative AI and Video Marketing

The corporate name of the consolidated subsidiary will change from 「売れるAIマーケティング社株式会社」 to 「SHILD FORCE株式会社」, and the company will launch a next-generation creator development online school business using generative AI and video marketing. The existing AI marketing-related business will be carried on by another consolidated subsidiary, 株式会社SOBAプロジェクト.

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Items stated in the management plan

Publication date2 June 2026

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Items stated in the management plan
Item	Details
Publication date	2 June 2026

Items this document does not state (24)

Plan namePlan periodProgress against the planSales TargetOperating profit targetOperating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorSegment targetNon-financial targetsPlan assumptionsKey initiativesResults under the previous planReason for revision or withdrawalSize of the Target MarketRisks identifiedDate of board resolution

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The company explains that demand for corporate use of video content and short-form video marketing is increasing with the spread of YouTube, TikTok and Instagram Reels, while there is a shortage of creator talent able to support video production, social media operations and live streaming. It will therefore develop talent by combining expertise in improving production efficiency through generative AI with marketing knowledge. As the existing AI marketing-related business will be carried on by 株式会社SOBAプロジェクト, the corporate name will be changed to reflect the new business.

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