Announced details
The share transfer was completed on 1 May 2026, and the company became a subsidiary of our group.
A company with a local advertising network in China, a social media marketing platform, an advertising operations structure for major platforms, relationships with KOLs, and a live-commerce support structure. Other details, including its location, representative, capital and year of establishment, are Not disclosed.
Although the impact on consolidated results is expected to be limited at present, we expect a positive contribution over the medium to long term as support projects targeting the Chinese market expand and synergies across the group develop.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | China-local marketing-integrated cross-border e-commerce support service |
| Counterparty | ADWAYS CHINA（愛徳威広告（上海）有限公司） |
| Counterparty overview | A company with a local advertising network in China, a social media marketing platform, an advertising operations structure for major platforms, relationships with KOLs, and a live-commerce support structure. Other details, including its location, representative, capital and year of establishment, are Not disclosed. |
| Relationship with the Company | The share transfer was completed on 1 May 2026, and the company became a subsidiary of our group. |
| Contract Date | 30 April 2026 (share transfer agreement executed) |
| Launch date | Already launched as of the announcement on 12 May 2026 (the specific launch date is Not disclosed) |
| Applicable area | Cross-border e-commerce for the Chinese market, Social-Media Marketing, Live Commerce, Cosmetics, Health Foods, Household goods |
| Impact on Business Performance | Although the impact on consolidated results is expected to be limited at present, we expect a positive contribution over the medium to long term as support projects targeting the Chinese market expand and synergies across the group develop. |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Triggered by the M&A of ADWAYS CHINA, we aim to integrate its local advertising network and social media marketing infrastructure in China with the D2C and e-commerce support expertise of 売れる越境EC社, providing Japanese companies with end-to-end support, from customer acquisition in the Chinese market through to purchase conversion.