Announced details
Planning, design, operation, customer experience design and sales promotion for popup and offline events for D2C brands
A popup in the Chinese market held for approximately 37 days generated sales of approximately ¥39.3 million and attracted more than 7,500 visitors. The company has also held an experiential event attracting approximately 7,000 visitors.
Popup events at more than 10 locations nationwide, popup operations at more than 25 locations, and wholesale distribution to more than 400 stores
The service is provided by the consolidated subsidiary 売れるネット広告社株式会社. The disclosure refers to collaboration with partners with a proven track record, but their names have not been disclosed.
Popup events at more than 10 locations nationwide, development of directly operated stores, wholesale distribution to more than 400 stores, and popup operations at more than 25 locations
The impact on consolidated results is currently expected to be limited, but the company expects a positive contribution to consolidated results for the fiscal year ending July 2026. Any material developments will be disclosed promptly.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Popup and Offline Event Support Service, Ureru D2C Tsukūru (D2C marketing platform), 売れるAIシリーズ (AI product series) |
| Relationship with the Company | The service is provided by the consolidated subsidiary 売れるネット広告社株式会社. The disclosure refers to collaboration with partners with a proven track record, but their names have not been disclosed. |
| Launch date | 8 April 2026 (already launched) |
| Applicable area | Planning, design, operation, customer experience design and sales promotion for popup and offline events for D2C brands |
| Location scale | Popup events at more than 10 locations nationwide, development of directly operated stores, wholesale distribution to more than 400 stores, and popup operations at more than 25 locations |
| Quantitative Effects | A popup in the Chinese market held for approximately 37 days generated sales of approximately ¥39.3 million and attracted more than 7,500 visitors. The company has also held an experiential event attracting approximately 7,000 visitors. |
| Usage history | Popup events at more than 10 locations nationwide, popup operations at more than 25 locations, and wholesale distribution to more than 400 stores |
| Impact on Business Performance | The impact on consolidated results is currently expected to be limited, but the company expects a positive contribution to consolidated results for the fiscal year ending July 2026. Any material developments will be disclosed promptly. |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The service was launched to create integrated online and offline customer experiences and revenue opportunities, as rising digital advertising CPA and cookie regulations have made it more difficult to acquire customers and maximize LTV through online initiatives alone.