Declining Customer Acquisition Resulting from Search Engine Algorithm Changes
First written in FY2021. 2 of 3 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
31 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「If SEO measures that have worked to date cease to function effectively because of changes in the policies or algorithms of search engine operators, customer acquisition may decline and the business and results of the Group may be affected.」
The company reaffirmed the risk of weaker customer acquisition due to ranking changes on Google, Yahoo! JAPAN and other search engines, together with its SEO measures. - FY2023RestatedAnnual report
「If SEO measures that have worked to date cease to function effectively because of changes in the policies or algorithms of search engine operators, customer acquisition may decline and the business and results of the Group may be affected.」
The company continued disclosing the risk of weaker customer acquisition due to search-ranking changes and its SEO measures. - FY2021First statedAnnual report
「If SEO measures that have worked to date cease to function effectively because of changes in the policies or algorithms of search engine operators, customer acquisition may decline and the business and results of the Group may be affected.」
The company acquires prospective customers through Google, Yahoo! JAPAN and other services and uses SEO measures, but search rankings depend on the operators’ decisions.