Mutual Customer Referrals Across the Group Through GENDA ID
First written in FY2025-H1. 1 of 2 entries say "Advanced", first in FY2026-H1. Latest entry: FY2026-H1.
The whole theme swung hardest in 2021: 2 of 16 companies on the "Worse" side.
21 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「By linking the customer information of more than 2.4 million GENDA ID users with Carat's customer data, the company will maximize cross-referrals by leveraging both customer bases. Specifically, it aims to maximize customer lifetime value (LTV) by using Carat's customer information and GENDA's service customer and usage data to recommend the most suitable GENDA services for each customer segment.」
The company specified the use of GENDA ID to link information on more than 2.4 million customers with customer data from external companies, enabling cross-referrals through recommendations and maximizing LTV. - FY2025-H1First statedAnnual report
「In June 2024, the company also released a membership app for “fanfancy+ with GiGO,” a specialty shop for oshikatsu operated by GENDA GiGO Entertainment. This was the first service to introduce GENDA ID, a feature designed to cross-refer customers among services provided by the Group, and the company plans to introduce it across the Group's other services as well.」
The company introduced GENDA ID in its membership app, setting out for the first time a digital platform for cross-referrals among the Group's services.