Agreements reached under this partnership
Business Alliances- 1
Planning pop-up events and campaigns using stores and facilities operated by GENDA in Japan and overseas
- 2
Planning products and merchandising tailored to the broadcast and streaming timing of anime-related IP with which CyberAgent, Inc. is involved, as well as the characteristics of each IP
- 3
Communication and promotional initiatives tailored to the cultures and fan characteristics of each country and region
These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.
The impact of this matter on GENDA's consolidated results and financial condition for the fiscal year ending January 2027 is expected to be minor. If significant changes in business conditions result in a financial impact, GENDA will disclose the matter promptly once it becomes clear.
| Item | Details |
|---|---|
| Name of alliance partner | CyberAgent,Inc. |
| Alliance partner's business activities | Media & IP business, Internet advertising business, game business, and investment and development business |
| Alliance partner's location | Shibuya, Tokyo |
| Alliance partner's capital | ¥7,654 million |
| Type of alliance | Business Alliances |
| Details of the alliance | Planning pop-up events and campaigns using stores and facilities operated by GENDA in Japan and overseas, Planning products and merchandising tailored to the broadcast and streaming timing of anime-related IP with which CyberAgent, Inc. is involved, as well as the characteristics of each IP, Communication and promotional initiatives tailored to the cultures and fan characteristics of each country and region |
| Impact on Business Performance | The impact of this matter on GENDA's consolidated results and financial condition for the fiscal year ending January 2027 is expected to be minor. If significant changes in business conditions result in a financial impact, GENDA will disclose the matter promptly once it becomes clear. |
Items this document does not state (16)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.GENDA determined that combining CyberAgent, Inc.'s expertise in anime-related IP, product planning capabilities and digital marketing capabilities with GENDA's network of approximately 14,000 locations in Japan and overseas, store operation capabilities and immersive content production capabilities would enhance the appeal of Japanese-originated IP and brands in overseas markets.