Sales for this month
May 2026Fiscal year ending January 2027Preliminary figures were released for segment sales in May 2026, the same-store growth rate of domestic amusement facilities, and topics related to store and product rollouts.
Renovated reopening of 2 GiGO Crane Game Oasis locations, Community-based marketing at the Marugame and Aeon Town Kanazawa Shino stores, Digital promotions featuring influencers, Opening of Studio Coffret Natori Studio, Rollout of Sanrio figures at amusement facilities in North America
Sanrio figures will be rolled out sequentially at amusement facilities in North America from May. Other plans for the following months are not disclosed.
Scope of aggregation: Group sales by segment (not specifically stated to be consolidated)
| Item | Details |
|---|---|
| Month Covered | May 2026 |
| Fiscal Year Covered | Fiscal year ending January 2027 |
| Scope of aggregation | Group sales by segment (not specifically stated to be consolidated) |
| Net sales for the month | 17,439 Millions of yen |
| Year-on-year change in monthly net sales | 143.4 |
| Same-Store Sales, Year on Year | Before day-of-week adjustment 113 % / After day-of-week adjustment 106 % / Definition Stores that operated for a full month as group stores during the corresponding month of the prior fiscal year and remain in operation during the current fiscal year |
| Cumulative Sales from Start of Period | 67,142 Millions of yen |
| Cumulative Year-on-Year Change from Start of Period | 144.6 |
| Year-on-year change by category | Name Amusement / Year on year 146.9, Name Karaoke / Year on year 133.7, Name Lifestyle / Year on year 298.8, Name Tourism / Year on year 121.6, Name F&B / Year on year 92.9, Name Entertainment Platform Business Total / Year on year 143.8, Name Character Merchandising / Year on year 150.1, Name Content & Promotion / Year on year 121.3, Name Entertainment Content Business Total / Year on year 138.7 |
| Sales by category | Amusement 12,134 Millions of yen, Karaoke 2,839 Millions of yen, Lifestyle 391 Millions of yen, Tourism 330 Millions of yen, F&B 330 Millions of yen, Entertainment Platform Business Total 16,026 Millions of yen, Character Merchandising 923 Millions of yen, Content & Promotion 490 Millions of yen, Entertainment Content Business Total 1,413 Millions of yen |
| Number of stores opened during the month | Number of Cases 1 / Details Studio Coffret Natori Studio opened. Two GiGO Crane Game Oasis locations reopened after renovations. |
| Monthly Commentary | Preliminary figures were released for segment sales in May 2026, the same-store growth rate of domestic amusement facilities, and topics related to store and product rollouts. |
| Factors Affecting the Change | Renovated reopening of 2 GiGO Crane Game Oasis locations, Community-based marketing at the Marugame and Aeon Town Kanazawa Shino stores, Digital promotions featuring influencers, Opening of Studio Coffret Natori Studio, Rollout of Sanrio figures at amusement facilities in North America |
| Measures from the following month onward | Sanrio figures will be rolled out sequentially at amusement facilities in North America from May. Other plans for the following months are not disclosed. |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company identified the renewal of amusement facilities, new store openings, community-based marketing, digital promotions featuring influencers, and the rollout of Sanrio products in North America as key topics. It did not provide a comprehensive explanation of the factors behind changes in company-wide sales.