Delayed response to changes in advertising technology
First written in FY2023. 2 of 4 entries say "Restated". Latest entry: FY2026.
Bleach moved to the "Worse" side of this theme in 2026, 2 years after the typical company in this theme (2024).
The whole theme swung hardest in 2026: 2 of 8 companies on the "Worse" side.
1 other company's latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「However, if the acquisition of this expertise and know-how does not proceed as planned, or if the group is slow to respond to technological innovation, its competitiveness could decline. In addition, expenditures on additional systems, personnel and other items required to respond to new technologies could increase. In such cases, service quality and competitiveness could decline, while profitability could deteriorate because of increased upfront investment required to respond to new technologies, potentially affecting the group’s financial condition and operating results.」
Regarding the risk of delays in responding to technological innovation, the company has specified the potential impacts as including not only a decline in its existing competitiveness, but also additional systems and personnel costs, lower service quality and lower profitability resulting from increased upfront investment. - FY2025RestatedAnnual report
「Accordingly, our group is focusing on strengthening employee development and acquiring technology, expertise, and know-how related to marketing. However, if the acquisition of this expertise and know-how does not progress as planned, or if our group's response to technological innovation is delayed, our group's competitiveness may decline.」
The company continues employee development and the acquisition of technology, expertise, and know-how as measures to respond to changes in advertising technology. - FY2024RestatedAnnual report
「Accordingly, we are focusing on strengthening employee development and acquiring technology, expertise, and know-how related to marketing.」
As measures to respond to innovation in advertising technology, the company continues to emphasize employee development and the acquisition of technology, expertise, and know-how. - FY2023First statedAnnual report
「The advertising industry is undergoing rapid change, with the successive development of new technologies and introduction of new services based on them.」
While advancing employee development and the acquisition of marketing technology, expertise, and know-how, the company identifies a decline in competitiveness and profitability resulting from delayed responses as a risk.