Worth reading
42Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
890
¥ million (year-on-year increase in consolidated net sales)Wording
Avoiding a definitive answer
How definitive the wording is.Contents of this document
Financial results presentationFirst quarter of the fiscal year ending June 20276 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales5,321 Millions of yen+20.1%
Operating profit91 Millions of yen+12.1%
Ordinary income96 Millions of yen+15.9%
Net income75 Millions of yen-0.2%
Selling, general and administrative expenses498 Millions of yen
Results for the three months of the current quarter
Net Sales
5,321 Millions of yen
Operating profit
91 Millions of yen
Ordinary income
96 Millions of yen
Net income
75 Millions of yen
What the company explained in this material
Breakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
- Increase in revenue890 Millions of yen
- Higher Advertising Expenses879 Millions of yen
- Decrease in product cost of sales-79 Millions of yen
- Increase in labor costs27 Millions of yen
- Increase in outsourcing expenses and other expenses58 Millions of yen
- Decrease in recruitment and training expenses-90 Millions of yen
- Increase in outsourcing expenses9 Millions of yen
- Increase in system usage fees3 Millions of yen
- Increase in other SG&A expenses61 Millions of yen
New initiatives
- Development of new categories and products
- Expansion of new advertising media and methods, including social media advertising, video advertising and EC marketplace operations
- Expansion of graduate recruitment and enhancement of marketer training programs
- Advanced automation of advertising creation and campaign management processes using AI
- Expansion of support for building sales infrastructure in collaboration with オーラムテック社
Key KPIsA metric the company considers important as a management benchmark.
- Advertising profit959 Millions of yen
- ROAS122.5 %
- Number of core products27 Product
- Number of A-ranked products4 Product
- Average monthly sales of A-ranked products210 Millions of yen
- Number of marketers131 people
- Sales per marketer39 Millions of yen
- Number of products handled90 Product
Financial targets
Equity ratio
74.9 %
Number of employees
Number of Employees173 people
Hiring planExpansion of new graduate hiring
Annual Dividend
No Dividends Paid| Item | Details |
|---|---|
| Document type | Financial results presentation |
| Fiscal Period Covered | First quarter of the fiscal year ending June 2027 |
| Net Sales | 5,321 Millions of yen (YoY +20.1%) |
| Operating profit | 91 Millions of yen (YoY +12.1%) |
| Ordinary income | 96 Millions of yen (YoY +15.9%) |
| Net income | 75 Millions of yen (YoY -0.2%) |
| Selling, general and administrative expenses | 498 Millions of yen |
| Results for the three months of the current quarter | Net Sales 5,321 Millions of yen / Operating profit 91 Millions of yen / Ordinary income 96 Millions of yen / Net income 75 Millions of yen |
| Breakdown of Factors Affecting the Change | Factors Increase in revenue / Amount 890 Millions of yen, Factors Higher Advertising Expenses / Amount 879 Millions of yen, Factors Decrease in product cost of sales / Amount -79 Millions of yen, Factors Increase in labor costs / Amount 27 Millions of yen, Factors Increase in outsourcing expenses and other expenses / Amount 58 Millions of yen, Factors Decrease in recruitment and training expenses / Amount -90 Millions of yen, Factors Increase in outsourcing expenses / Amount 9 Millions of yen, Factors Increase in system usage fees / Amount 3 Millions of yen, Factors Increase in other SG&A expenses / Amount 61 Millions of yen |
| Key KPIs | Indicator name Advertising profit / Value 959 Millions of yen / Year on year against the same period last year Not disclosed, Indicator name ROAS / Value 122.5 % / Year on year against the same period last year Not disclosed, Indicator name Number of core products / Value 27 Product / Year on year against the same period last year Not disclosed, Indicator name Number of A-ranked products / Value 4 Product / Year on year against the same period last year Not disclosed, Indicator name Average monthly sales of A-ranked products / Value 210 Millions of yen / Year on year against the same period last year Not disclosed, Indicator name Number of marketers / Value 131 people / Year on year against the same period last year Not disclosed, Indicator name Sales per marketer / Value 39 Millions of yen / Year on year against the same period last year Not disclosed, Indicator name Number of products handled / Value 90 Product / Year on year against the same period last year Not disclosed |
| Number of employees | Number of Employees 173 people / Change during the period Not disclosed / Hiring plan Expansion of new graduate hiring |
| Financial targets | Equity ratio 74.9 % |
| Annual Dividend | No Dividends Paid |
| New initiatives | Development of new categories and products, Expansion of new advertising media and methods, including social media advertising, video advertising and EC marketplace operations, Expansion of graduate recruitment and enhancement of marketer training programs, Advanced automation of advertising creation and campaign management processes using AI, Expansion of support for building sales infrastructure in collaboration with オーラムテック社 |
Items this document does not state (17)
Gross Profit MarginOperating profit marginFull-year earnings forecastProgress against full-year forecastSelf-assessment against the planSegment resultsUnit price and quantity metricsNumber of stores and locationsAssumptions Underlying the Business OutlookRisk amount incorporated into the outlookMedium-term management plan targetsPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlogMarket Size / ShareKey points of the Q&A
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Net sales grew through the development of new products and categories and the expansion of existing businesses. Cost of sales increased due to advertising investment in new products, an increase in marketing personnel, the use of AI and the diversification of advertising methods, while recruitment and training expenses decreased through optimization of the recruitment process and the systematization of training programs.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.