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Earnings presentation9162Bleach,Inc.Information and Communications, Services and Others

Full-Year Consolidated Financial Results Presentation for the Fiscal Year Ending June 2026

Revenue was broadly flat, while higher expenses for upfront advertising investment and personnel recruitment caused operating profit to change from a profit to a loss. The company is continuing to invest in business expansion by increasing the number of products offered and marketers.

Worth reading
64In focus
Scored from 4 of 6 sections
Direction
Mixed performance
Direction inferred from the company’s description.
Scale
767
JPY million (year-on-year decrease in operating profit)
Wording
Avoiding a definitive answer
How definitive the wording is.

Contents of this document

Earnings presentationFull fiscal year ended June 202610 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥17,179 million+0.1%
Operating profit¥-330 million-175.8%
Ordinary income¥-331 million-176.5%
Net income¥-293 million-196.8%
Results for the three months of the current quarter
Net Sales
¥4,582 million
Gross profit
¥483 million
Operating profit
¥-113 million
Ordinary income
¥-125 million
Net income
¥-124 million
What the company explained in this material
Key points of the Q&AKey questions raised by investors at the briefing and the company's answers
Strengths of the revenue-share model, measurement of rates and new user acquisitions, contract structures, differences from competitors, customer acquisition, concentration in specific sales channels, seasonality, the impact of an economic downturn, advertising review systems, KPIs, and growth initiatives
Breakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
Net SalesExpansion of the product portfolio and growth in sales of the JOVS brand at オーラムテック
Cost of sales
Advertising expenses45
Cost of goods sold298
Labor Costs121
Outsourcing expenses and other expenses112
Selling, general and administrative expenses
Personnel Expenses115
Recruiting and training expenses-90
Outsourcing expenses-26
System usage fees23
Rent4
Other182
New initiatives
  • Expansion into new categories and products
  • Expansion of social media advertising, video advertising, and e-commerce marketplace operations
  • Strengthening new graduate hiring and marketer training programs
  • Enhancement and automation of advertising production and operations using advertising operation data and AI
  • Support for building sales infrastructure in cooperation with オーラムテック
Key KPIsA metric the company considers important as a management benchmark.
  • Number of core products19 Product
  • Number of A-ranked products3 Product
  • Average monthly sales of A-ranked products¥203 million
  • ROAS123.1 %
  • Number of marketers133 people
    Year on year against the same period last year+26 people
  • Sales per marketer¥33 million
  • Number of products handled79 Product
Unit price and quantity metricsThese figures show sales broken down by price and volume.
Explains a mechanism for calculating revenue based on the revenue-share rate multiplied by the number of new users acquired. Actual figures: Not disclosed
Segment results
Foods with Function Claims
  • 1,290
  • 1,324
  • 1,226
  • 1,190
Household goods
  • 1,000
  • 1,086
  • 788
  • 903
Finance
  • 736
  • 727
  • 942
  • 1,288
Pharmaceuticals
  • 616
  • 755
  • 419
  • 389
Recruitment
  • 244
  • 83
  • 95
  • 77
Beauty Salons
  • 135
  • 72
  • 53
  • 141
Online medical care
  • 128
  • 93
  • 66
  • 51
Other
  • 98
  • 130
  • 156
  • 373
Aurum Tech
  • 180
  • 26
  • 116
  • 169
Financial targets
Equity ratio of 72.5% (actual). Target: Not disclosed
Market Size / Share
  • Primary target market¥5.7 trillion
  • Key categories in the marketing business¥8,798 hundred million
  • Internet advertising expenditure (2025)¥40,459 hundred million
  • B2C e-commerce market size for merchandise (2023)¥137,746 hundred million
Number of employees
Number of Employees180 people
Hiring planExpansion of new graduate hiring
Annual Dividend
No dividend
Contents of this document
ItemDetails
Document typeEarnings presentation
Fiscal Period CoveredFull fiscal year ended June 2026
Net Sales¥17,179 million (YoY +0.1%)
Operating profit¥-330 million (YoY -175.8%)
Ordinary income¥-331 million (YoY -176.5%)
Net income¥-293 million (YoY -196.8%)
Results for the three months of the current quarterNet Sales ¥4,582 million / Gross profit ¥483 million / Operating profit ¥-113 million / Ordinary income ¥-125 million / Net income ¥-124 million
Segment resultsFoods with Function Claims 1,290, 1,324, 1,226, 1,190 / Household goods 1,000, 1,086, 788, 903 / Finance 736, 727, 942, 1,288 / Pharmaceuticals 616, 755, 419, 389 / Recruitment 244, 83, 95, 77 / Beauty Salons 135, 72, 53, 141 / Online medical care 128, 93, 66, 51 / Other 98, 130, 156, 373 / Aurum Tech 180, 26, 116, 169
Breakdown of Factors Affecting the ChangeNet Sales Expansion of the product portfolio and growth in sales of the JOVS brand at オーラムテック / Cost of sales Advertising expenses 45 / Cost of goods sold 298 / Labor Costs 121 / Outsourcing expenses and other expenses 112 / Selling, general and administrative expenses Personnel Expenses 115 / Recruiting and training expenses -90 / Outsourcing expenses -26 / System usage fees 23 / Rent 4 / Other 182
Key KPIsIndicator name Number of core products / Value 19 Product / Year on year against the same period last year Not disclosed, Indicator name Number of A-ranked products / Value 3 Product / Year on year against the same period last year Not disclosed, Indicator name Average monthly sales of A-ranked products / Value ¥203 million / Year on year against the same period last year Not disclosed, Indicator name ROAS / Value 123.1 % / Year on year against the same period last year Not disclosed, Indicator name Number of marketers / Value 133 people / Year on year against the same period last year +26 people, Indicator name Sales per marketer / Value ¥33 million / Year on year against the same period last year Not disclosed, Indicator name Number of products handled / Value 79 Product / Year on year against the same period last year Not disclosed
Unit price and quantity metricsExplains a mechanism for calculating revenue based on the revenue-share rate multiplied by the number of new users acquired. Actual figures: Not disclosed
Number of employeesNumber of Employees 180 people / Change during the period Not disclosed / Hiring plan Expansion of new graduate hiring
Financial targetsEquity ratio of 72.5% (actual). Target: Not disclosed
Annual DividendNo dividend
Market Size / ShareSubject Primary target market / Value ¥5.7 trillion, Subject Key categories in the marketing business / Value ¥8,798 hundred million, Subject Internet advertising expenditure (2025) / Value ¥40,459 hundred million, Subject B2C e-commerce market size for merchandise (2023) / Value ¥137,746 hundred million
Key points of the Q&AStrengths of the revenue-share model, measurement of rates and new user acquisitions, contract structures, differences from competitors, customer acquisition, concentration in specific sales channels, seasonality, the impact of an economic downturn, advertising review systems, KPIs, and growth initiatives
New initiativesExpansion into new categories and products, Expansion of social media advertising, video advertising, and e-commerce marketplace operations, Strengthening new graduate hiring and marketer training programs, Enhancement and automation of advertising production and operations using advertising operation data and AI, Support for building sales infrastructure in cooperation with オーラムテック
Items this document does not state (14)
Gross Profit MarginOperating profit marginSelling, general and administrative expensesFull-year earnings forecastProgress against full-year forecastSelf-assessment against the planNumber of stores and locationsAssumptions Underlying the Business OutlookRisk amount incorporated into the outlookMedium-term management plan targetsPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlog

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The company continued to make upfront investments in advertising for new products and categories, recruit and train marketing and sales personnel, expand its support areas, and utilize AI. On the revenue side, growth was supported by the expansion of its product portfolio and the establishment of an online direct-sales structure for the JOVS brand at オーラムテック.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Full-Year Consolidated Financial Results Presentation for the Fiscal Year Ending June 2026 | Bleach,Inc. (9162) timely disclosure | Komori