Komori
Presentation materials on financial results9162Bleach,Inc.Information and Communications, Services and Others

Explanatory Material on Consolidated Financial Results for the Third Quarter of the Fiscal Year Ending June 2026

For the nine months ended March 2026, revenue decreased 0.5% year on year, while operating loss was ¥197 million. Profit was pressured by upfront advertising investment in new products and expanded staffing, while the number of products and Aurum Tech's sales increased.

Worth reading
65In focus
Scored from 5 of 6 sections
Direction
Deterioration
Direction inferred from the company’s description.
Scale
-567
Year-on-year change in operating profit (¥ million)
Wording
Conditional
How definitive the wording is.

Contents of this document

Presentation materials on financial resultsThird quarter of the fiscal year ending June 20268 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥12,596 million-0.5%
Operating profit¥-197 million-153.2%
Ordinary income¥-185 million-149.5%
Net income¥-149 million-159.2%
Selling, general and administrative expenses¥1,456 million
Gross Profit Margin
Rate10.0%
Year-on-year change (points)Down approximately 3.7 percentage points (from 13.7% in the same period of the previous year)
Operating profit margin
Rate-1.6%
Year-on-year change (points)Down approximately 4.5 percentage points (from 2.9% in the same period of the previous year)
Results for the three months of the current quarter
Net Sales
¥3,862 million
Operating profit
¥-187 million
Ordinary income
¥-183 million
Net income
¥-171 million
What the company explained in this material
Breakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
  • Increase in Advertising Expenses¥12 million
  • Increase in cost of products sold¥255 million
  • Increase in labor costs¥77 million
  • Increase in outsourcing and other expenses¥71 million
  • Increase in personnel expenses¥84 million
  • Decrease in recruitment and training expenses¥-65 million
  • Decrease in outsourced service expenses¥-31 million
  • Increase in other SG&A expenses¥102 million
New initiatives
  • Advertising investment in new products and new categories
  • Expansion of marketing methods, including social media advertising, video advertising, e-commerce marketplace operations and influencers
  • Expansion of new-graduate hiring for marketers and enhancement of training programs
  • IT investment and use of AI, including an advertising database, automated analysis tools and automated trading tools
  • Expansion of Aurum Tech's capabilities to support manufacturers with product planning, procurement, distribution and sales
  • M&A and alliances with marketing-related companies and manufacturers
Key KPIsA metric the company considers important as a management benchmark.
  • Advertising profit¥2,142 million
    Year on year against the same period last year-15.2%
  • ROAS121.1 %
  • Number of core products21 Product
  • Number of A-ranked products3 Product
  • Average monthly sales of A-ranked products¥206 million
  • Number of marketers114 people
    Year on year against the same period last year+32 people
  • Sales per marketer¥33 million
  • Number of products66 Product
Segment results
Aurum Tech
Net Sales
¥116 million
Breich standalone
Net Sales
¥12,287 million
ProfitOnly quarterly operating profit trends on a standalone basis are provided
Financial targets
Equity ratio
76.5 %
Market Size / Share
Video advertising market size
20193,184 Hundred millions of yen
20203,862 Hundred millions of yen
20215,128 Hundred millions of yen
20225,920 Hundred millions of yen
20236,860 Hundred millions of yen
20248,439 Hundred millions of yen
JOVS global annual gross merchandise valueApproximately ¥30 billion (on a GMV basis)
Number of employees
Number of Employees140 people
Record dateEnd of March 2026
Hiring plan42 new graduates to be hired (fiscal year ending June 2026)
Annual Dividend
No dividend (no dividend has been paid)
Contents of this document
ItemDetails
Document typePresentation materials on financial results
Fiscal Period CoveredThird quarter of the fiscal year ending June 2026
Net Sales¥12,596 million (YoY -0.5%)
Operating profit¥-197 million (YoY -153.2%)
Ordinary income¥-185 million (YoY -149.5%)
Net income¥-149 million (YoY -159.2%)
Gross Profit MarginRate 10.0% / Year-on-year change (points) Down approximately 3.7 percentage points (from 13.7% in the same period of the previous year)
Operating profit marginRate -1.6% / Year-on-year change (points) Down approximately 4.5 percentage points (from 2.9% in the same period of the previous year)
Selling, general and administrative expenses¥1,456 million
Results for the three months of the current quarterNet Sales ¥3,862 million / Operating profit ¥-187 million / Ordinary income ¥-183 million / Net income ¥-171 million
Segment resultsAurum Tech Net Sales ¥116 million / Profit Not disclosed / Breich standalone Net Sales ¥12,287 million / Profit Only quarterly operating profit trends on a standalone basis are provided
Breakdown of Factors Affecting the ChangeFactors Increase in Advertising Expenses / Amount ¥12 million, Factors Increase in cost of products sold / Amount ¥255 million, Factors Increase in labor costs / Amount ¥77 million, Factors Increase in outsourcing and other expenses / Amount ¥71 million, Factors Increase in personnel expenses / Amount ¥84 million, Factors Decrease in recruitment and training expenses / Amount ¥-65 million, Factors Decrease in outsourced service expenses / Amount ¥-31 million, Factors Increase in other SG&A expenses / Amount ¥102 million
Key KPIsIndicator name Advertising profit / Value ¥2,142 million / Year on year against the same period last year -15.2%, Indicator name ROAS / Value 121.1 % / Year on year against the same period last year Not disclosed, Indicator name Number of core products / Value 21 Product / Year on year against the same period last year Not disclosed, Indicator name Number of A-ranked products / Value 3 Product / Year on year against the same period last year Not disclosed, Indicator name Average monthly sales of A-ranked products / Value ¥206 million / Year on year against the same period last year Not disclosed, Indicator name Number of marketers / Value 114 people / Year on year against the same period last year +32 people, Indicator name Sales per marketer / Value ¥33 million / Year on year against the same period last year Not disclosed, Indicator name Number of products / Value 66 Product / Year on year against the same period last year Not disclosed
Number of employeesNumber of Employees 140 people / Record date End of March 2026 / Change during the period Not disclosed / Hiring plan 42 new graduates to be hired (fiscal year ending June 2026)
Financial targetsEquity ratio Value 76.5 % / Other Not disclosed
Annual DividendNo dividend (no dividend has been paid)
Market Size / ShareVideo advertising market size 2019 3,184 Hundred millions of yen / 2020 3,862 Hundred millions of yen / 2021 5,128 Hundred millions of yen / 2022 5,920 Hundred millions of yen / 2023 6,860 Hundred millions of yen / 2024 8,439 Hundred millions of yen / JOVS global annual gross merchandise value Approximately ¥30 billion (on a GMV basis)
New initiativesAdvertising investment in new products and new categories, Expansion of marketing methods, including social media advertising, video advertising, e-commerce marketplace operations and influencers, Expansion of new-graduate hiring for marketers and enhancement of training programs, IT investment and use of AI, including an advertising database, automated analysis tools and automated trading tools, Expansion of Aurum Tech's capabilities to support manufacturers with product planning, procurement, distribution and sales, M&A and alliances with marketing-related companies and manufacturers
Items this document does not state (13)
Full-year earnings forecastProgress against full-year forecastSelf-assessment against the planUnit price and quantity metricsNumber of stores and locationsAssumptions Underlying the Business OutlookRisk amount incorporated into the outlookMedium-term management plan targetsPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlogKey points of the Q&A

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The company adjusted revenue in the short term by operating with a focus on ROAS in response to higher advertising rates; continued upfront advertising investment in new products and new categories; and increased hiring costs for marketing and sales personnel, as well as new business development expenses at AT Co.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Explanatory Material on Consolidated Financial Results for the Third Quarter of the Fiscal Year Ending June 2026 | Bleach,Inc. (9162) timely disclosure | Komori