Contraction of the Bridal Market Due to the Declining Birthrate and Rising Unmarried Rate
First written in FY2023. 3 of 4 entries say "Restated". Latest entry: FY2026-H1.
The whole theme swung hardest in 2024: 5 of 10 companies on the "Worse" side.
6 other companies' latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「In the bridal market, which continues to contract due to the declining birthrate, fewer marriages and increasingly diverse values, we merged with Escrit Co., Ltd. effective 1 April 2026 to lead industry consolidation and achieve sustainable growth and increased corporate value.」
The company continues to identify the contraction of the bridal market due to the declining birthrate, fewer marriages and increasingly diverse values as a business environment factor, and explains that it responded by merging with Escrit. - 2026-05-15RestatedEarnings
「The annual number of marriages is expected to be approximately 500,000, and the market remains at a significantly lower level than the approximately 600,000 marriages in 2019 before the COVID-19 pandemic, according to the Vital Statistics.」
The Company reiterated the continuing decline in marriages and the resulting risk of contraction in the bridal market. - FY2024RestatedAnnual report
「According to an announcement made in April 2023, Japan’s total population is projected to decline to 87 million by 2070. The unmarried rate among people of the same generation is also trending upward, raising concerns that the bridal market as a whole may contract.」
The company continues to disclose concerns that population decline and a rising unmarried rate could shrink the bridal market. - FY2023First statedAnnual report
「According to an announcement made in April 2023, Japan’s total population is projected to decline to 87 million by 2070. The unmarried rate among people of the same generation is also trending upward, raising concerns that the bridal market as a whole may contract.」
The decline in the population of marriage-age people and the rising unmarried rate are identified as risks that could shrink the bridal market as a whole. The projected 2070 population of 87 million is also disclosed.