Upfront investment in hiring and advertising to support sustainable growth
First written in FY2024-Q1. 2 of 3 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2026: 4 of 19 companies on the "Worse" side.
9 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「Selling, general and administrative expenses increased due to higher personnel and depreciation expenses related to new stores and higher advertising expenses to improve customer acquisition.」
Personnel and depreciation expenses related to new stores and advertising expenses continued to be recorded as growth-related costs. - FY2024-H1RestatedAnnual report
「Selling, general and administrative expenses increased due to higher personnel and depreciation expenses related to new stores and higher advertising expenses to improve customer acquisition.」
Higher personnel and depreciation expenses for new stores and higher advertising expenses to improve customer acquisition continued. - FY2024-Q1First statedAnnual report
「Selling, general and administrative expenses increased due to higher personnel expenses associated with additional staff hired as an upfront investment for sustainable growth and higher advertising expenses to improve customer acquisition.」
Recruitment and higher advertising expenses are positioned as upfront investments to support sustainable growth and improve customer acquisition.