Announced details
Cultural outreach to younger generations, tourism, regional revitalization, and shrine-community partnerships
Tokyo Girls Collection awareness of 94%, with cumulative audience reach of approximately 8 million people through both in-person and online channels
W TOKYO and the Tokyo Girls Collection Executive Committee are collaborating with the Ise Shrine Periodic Reconstruction Committee and the Public Interest Incorporated Association Ise-Shima Tourism Convention Organization.
The Ise-Shima Tourism Convention Organization is mentioned by name only. Details of the Ise Shrine Periodic Reconstruction Committee are not disclosed. Mie Prefecture is listed as the organizer.
Tokyo Girls Collection’s cumulative audience reach is approximately 8 million people
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | TGC Kami-Musubi Project (a shrine and community partnership initiative), Tokyo Girls Collection (TGC) |
| Counterparty | Ise Shrine Periodic Reconstruction Committee, Public Interest Incorporated Association Ise-Shima Tourism Convention Organization, Mie Prefecture |
| Counterparty overview | The Ise-Shima Tourism Convention Organization is mentioned by name only. Details of the Ise Shrine Periodic Reconstruction Committee are not disclosed. Mie Prefecture is listed as the organizer. |
| Relationship with the Company | W TOKYO and the Tokyo Girls Collection Executive Committee are collaborating with the Ise Shrine Periodic Reconstruction Committee and the Public Interest Incorporated Association Ise-Shima Tourism Convention Organization. |
| Launch date | 27 July 2026 (launch; actual) |
| Applicable area | Cultural outreach to younger generations, tourism, regional revitalization, and shrine-community partnerships |
| Location scale | Tokyo Girls Collection’s cumulative audience reach is approximately 8 million people |
| Usage history | Tokyo Girls Collection awareness of 94%, with cumulative audience reach of approximately 8 million people through both in-person and online channels |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To build momentum among younger generations ahead of the 63rd Jingu Shikinen Sengu, and to pass on the prayers, culture and appeal of local communities that have been handed down through the generations by working with shrines and communities across Japan.