Announced details
Fashion and entertainment, cultural exchange, media, brands, IP, content, commerce, licensing and sponsorship
TGC’s combined in-person and online audience exceeded approximately 8 million people cumulatively (description of TGC overall)
W TOKYO and Shop Global Co., Ltd. entered into a strategic memorandum of understanding (MOU) to realize “TGC in Thailand.” SUMITOMO CORPORATION (SUMITOMO SHOJI KAISHA,LTD.) was the title sponsor of the showcase event.
Shop Global Co., Ltd. is a digital commerce company under Saha Group operating in e-commerce, live commerce, creator commerce and digital marketing. An overview of SUMITOMO CORPORATION (SUMITOMO SHOJI KAISHA,LTD.) is not disclosed.
Bangkok, Thailand (event location)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | TOKYO GIRLS COLLECTION（TGC）, TGC in Thailand, Sumitomo Corporation presents TGC in Thailand 2026 |
| Counterparty | Shop Global Co., Ltd., SUMITOMO CORPORATION (SUMITOMO SHOJI KAISHA,LTD.) |
| Counterparty overview | Shop Global Co., Ltd. is a digital commerce company under Saha Group operating in e-commerce, live commerce, creator commerce and digital marketing. An overview of SUMITOMO CORPORATION (SUMITOMO SHOJI KAISHA,LTD.) is not disclosed. |
| Relationship with the Company | W TOKYO and Shop Global Co., Ltd. entered into a strategic memorandum of understanding (MOU) to realize “TGC in Thailand.” SUMITOMO CORPORATION (SUMITOMO SHOJI KAISHA,LTD.) was the title sponsor of the showcase event. |
| Contract Date | 27 June 2026 |
| Launch date | Held from 25 to 28 June 2026 (actual results) |
| Applicable area | Fashion and entertainment, cultural exchange, media, brands, IP, content, commerce, licensing and sponsorship |
| Location | Bangkok, Thailand (event location) |
| Location scale | A “TGC in Thailand” booth was operated for 4 days |
| Usage history | TGC’s combined in-person and online audience exceeded approximately 8 million people cumulatively (description of TGC overall) |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To build a long-term business platform connecting Japan and Thailand through culture, creativity, media, brands, IP, content and commerce, and to assess brand awareness, sponsor demand and market response.