Announced details
Fashion shows, live music, digital entertainment, brand promotion, product sampling, distribution- and purchase-linked marketing, and overseas dissemination of Japanese culture and lifestyles
Ranked No. 1 in Vietnam’s social media trend rankings. Drew approximately 15,000 people in total.
Total attendance at TGC Vietnam 2026: approximately 15,000. Total number of people who experienced TGC in person or online: more than approximately 8 million.
A three-party collaboration involving Sojitz Corporation and POPS. According to the event overview, POPS served as the organizer, while Sojitz Corporation and W TOKYO cooperated on the event. Each company participated as either a platinum partner or partner. A coordinated campaign was implemented at MINISTOP Vietnam using Sojitz Corporation’s network.
POPS is one of Southeast Asia’s largest digital entertainment companies. For the other counterparties, the locations, representatives, capital, year of establishment and other information beyond the company and brand names stated in the document are Not disclosed.
Van Phuc City (Ho Chi Minh City, Vietnam)
Tickets: GINZA 2,800,000 VND; VIP 2,200,000 VND; SHINJUKU 450,000 VND and 590,000 VND; SHIBUYA 790,000 VND and 990,000 VND; HARAJUKU 390,000 VND and 550,000 VND. The MINISTOP campaign required purchases of at least 50,000 VND to enter.
No information on the impact on financial results: Not disclosed.
The company does not address Contract Value.
Weekly event keyword trend ranking published by kompa.ai
| Item | Details |
|---|---|
| Names of Products / Services Covered | Acecook presents TOKYO GIRLS COLLECTION in VIETNAM 2026（TGC Vietnam 2026）, TGC Vietnam 2026 collaboration project |
| Counterparty | Sojitz Corporation, POPS, Acecook Vietnam, Suntory Pepsico Vietnam, Diana Unicharm, Yamaha Motor Việt Nam, Canon Marketing Việt Nam, Casio Việt Nam, PUMA Việt Nam, Canifa S + BasicOn, Rohto Việt Nam, KAO Việt Nam – KATE, MINISTOP Vietnam |
| Counterparty overview | POPS is one of Southeast Asia’s largest digital entertainment companies. For the other counterparties, the locations, representatives, capital, year of establishment and other information beyond the company and brand names stated in the document are Not disclosed. |
| Relationship with the Company | A three-party collaboration involving Sojitz Corporation and POPS. According to the event overview, POPS served as the organizer, while Sojitz Corporation and W TOKYO cooperated on the event. Each company participated as either a platinum partner or partner. A coordinated campaign was implemented at MINISTOP Vietnam using Sojitz Corporation’s network. |
| Offering price | Tickets: GINZA 2,800,000 VND; VIP 2,200,000 VND; SHINJUKU 450,000 VND and 590,000 VND; SHIBUYA 790,000 VND and 990,000 VND; HARAJUKU 390,000 VND and 550,000 VND. The MINISTOP campaign required purchases of at least 50,000 VND to enter. |
| Launch date | The event was held on 28 and 29 March 2026. The coordinated campaign ran from 18 March to 14 April 2026. |
| Applicable area | Fashion shows, live music, digital entertainment, brand promotion, product sampling, distribution- and purchase-linked marketing, and overseas dissemination of Japanese culture and lifestyles |
| Location | Van Phuc City (Ho Chi Minh City, Vietnam) |
| Location scale | Approximately 15,000 total attendees, more than 170 MINISTOP Vietnam stores, and a show featuring more than 150 looks |
| Quantitative Effects | Ranked No. 1 in Vietnam’s social media trend rankings. Drew approximately 15,000 people in total. |
| Usage history | Total attendance at TGC Vietnam 2026: approximately 15,000. Total number of people who experienced TGC in person or online: more than approximately 8 million. |
| Impact on Business Performance | No information on the impact on financial results: Not disclosed. |
| Source | Weekly event keyword trend ranking published by kompa.ai |
Items this document does not state (5)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company explained that the networks of Sojitz Corporation and POPS followers, together with social media posts by participating artists and models, created a synergistic effect that increased awareness and dissemination of the event. It also stated that it had established an end-to-end marketing pathway connecting the event with distribution and purchases.