Seibu Holdings (9024) · TargetAdvanced
Securing market share in the MICE market
First written in FY2017. 1 of 2 entries say "Advanced", first in FY2021. Latest entry: FY2021.
2entries
5years
0from disclosures
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Same theme, other companies
Securing MICE market share through service transformationA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- FY2021AdvancedAnnual report
「Next are our initiatives for MICE 2.0. For banquet venues, rather than limiting ourselves to renting out venues as before, we will create new enjoyment and experiences for customers by taking proactive initiatives, such as producing our own events using content.」
To secure market share in the MICE market, the company set out specific service reforms under MICE 2.0, including producing its own events in addition to roving and inbound MICE initiatives. - FY2017First statedAnnual report
「To secure an overwhelming share of the MICE market, we will advance roving MICE and inbound MICE initiatives and upgrade sales activities and project management.」
The company aims to secure an “overwhelming share” of the MICE market, using roving and inbound MICE initiatives and more sophisticated sales and project management as the means.