Enhancing the appeal of areas along the railway line through steam locomotives, wrapped trains and events
First written in FY2016. 27 of 34 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2027-H1.
The whole theme swung hardest in 2020: 2 of 10 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「In the passenger business, visitors to the Chichibu and Nagatoro areas increased due to the promotional effect of the Chichibu Fudasho Year of the Horse Grand Pilgrimage and a free pass operated in cooperation with other companies. In addition, we operated SL trains in cooperation with an anime set in Chichibu and businesses in areas along the railway, and issued various commemorative tickets and related items as part of proactive sales initiatives. As a result, passenger numbers and revenue increased from the same period of the previous year.」
The Chichibu Fudasho Year of the Horse Grand Pilgrimage, a free pass operated in cooperation with other companies, SL trains operated in cooperation with an anime production and businesses along the railway, and commemorative tickets and related items were implemented, contributing to increases in visitors, passenger numbers and passenger revenue. - FY2026-H1AdvancedAnnual report
「In the passenger business, we operated special trains in cooperation with municipalities along the railway, including the “SL Japan Heritage City Gyoda,” departing from Gyoda City Station, which achieved for the first time an extension of the SL Paleoforexpress operating section. We also proactively worked to attract passengers by operating extra trains during peak periods in response to demand trends.」
An extension of the SL Paleoforexpress operating section was achieved for the first time, and a special train departing from Gyoda City Station was operated. Cooperation with municipalities along the railway and extra train operations during peak periods were also implemented, advancing passenger-attraction measures using SL and special trains in specific ways. - FY2025AdvancedAnnual report
「In the passenger business, in addition to revising passenger fares in October, we pursued proactive sales initiatives, including holding experiential events leveraging the appeal of railways, operating overnight chartered trains and issuing various commemorative tickets and related items.」
Passenger-attraction measures leveraging the appeal of railways, including experiential events, overnight chartered trains and commemorative tickets and related items, continued and were developed in specific ways. - FY2025-H1AdvancedAnnual report
「In the passenger business, we held experiential events leveraging the appeal of railways, including electric locomotive driving experiences, and proactively worked to attract passengers by operating special trains and holding a stamp rally to commemorate the issuance of new banknotes featuring Eiichi Shibusawa, who has ties to the company.」
Experiential events including electric locomotive driving experiences, a special train commemorating the issuance of new banknotes featuring Eiichi Shibusawa, and a stamp rally were implemented, developing passenger-attraction measures using the appeal of railways in specific ways. - FY2024-Q3AdvancedAnnual report
「In addition to operating overnight chartered trains and holding new experiential events that leveraged the appeal of railways, we proactively worked to attract passengers, including by issuing commemorative tickets in collaboration with a film set in Saitama Prefecture.」
Overnight chartered trains, new experiential events and commemorative tickets issued through a film collaboration were implemented, developing the existing train and event initiatives in specific ways. - FY2024-Q2AdvancedAnnual report
「In the passenger business, we proactively worked to attract passengers by operating special trains in cooperation with companies along the railway and holding events, including the “SL Garigari-kun Express” and the “Chichitetsu Summer Festival,” as well as issuing tickets commemorating the 3,000th SL operation.」
In addition to special trains and events with companies along the railway, tickets commemorating the 3,000th SL operation were issued, advancing passenger-attraction measures using SL trains and events in specific ways. - FY2024-Q1AdvancedAnnual report
「In the passenger business, as restrictions on activities were lifted, we held events in cooperation with municipalities, commercial facilities and other companies in the same industry along the railway, including the Wakuwaku Railway Festa at its traditional scale. We also operated special trains, including collaborations with popular games, and issued various commemorative tickets.」
Events resumed at their traditional scale, and passenger-attraction measures were developed in specific ways, including special trains created through collaborations with popular games and commemorative tickets. - FY2023AdvancedAnnual report
「In the passenger business, we sought to improve convenience in line with passenger demand by strengthening transport capacity and improving access from the Hanyu and Gyoda City areas to Nagatoro and Chichibu through a timetable revision. In addition to operating various special trains to enhance the appeal of SL trains and issuing commemorative tickets and related items, we pursued measures to promote travel around areas along the railway, including holding station-front events simultaneously at 2 locations and expanding the eligible travel section for a free pass offered in cooperation with other companies, thereby working to attract passengers.」
Specific measures to promote travel around areas along the railway and attract passengers were developed, including SL special trains, commemorative tickets, simultaneous station-front events at 2 locations and expansion of the eligible travel section for a free pass offered in cooperation with another company. - FY2023-Q3AdvancedAnnual report
「In November, the company marked its 123rd anniversary and proactively worked to attract passengers by holding commemorative events and issuing commemorative tickets and related items.」
Taking the company’s 123rd anniversary as an opportunity, commemorative events were held and commemorative tickets and related items issued, developing passenger-attraction measures in specific ways. - FY2023-Q2AdvancedAnnual report
「In the passenger business, as restrictions on activities were eased, we proactively worked to attract passengers by operating chartered trains, overnight trains in cooperation with other companies and an SL special train commemorating the 2,900th SL operation, as well as issuing commemorative tickets.」
Chartered trains, overnight trains operated in cooperation with other companies, a special train commemorating the 2,900th SL operation and commemorative ticket issues were implemented, giving specific form to passenger-attraction measures using events and trains. - FY2023-Q1AdvancedAnnual report
「In addition to operating special trains including the “SL Fukaya Terrace Park Opening Commemorative Train,” we issued various commemorative tickets and admission tickets, including the “Saitama Panasonic Wild Knights Championship Commemorative Admission Ticket.”」
Specific special trains and commemorative tickets were implemented, including the SL Fukaya Terrace Park Opening Commemorative Train and championship commemorative admission tickets for a sports team, developing passenger-attraction measures. - FY2022RestatedAnnual report
「We pursued passenger-attraction and revenue-enhancement measures, including holding events in cooperation with municipalities, commercial facilities and other companies in the same industry along the railway, operating various special trains to enhance the appeal of SL trains, and issuing commemorative tickets, including those for the Wakuwaku Railway Festa.」
Passenger-attraction and revenue-enhancement measures involving events with parties along the railway, SL special trains and commemorative tickets continue. - FY2022-Q3AdvancedAnnual report
「We worked to attract passengers by holding events including “Showa Retro Autumn in Nagatoro—Chichitetsu Mini Festival” and an electric locomotive photography event, as well as operating special trains. Regular and non-commuter passenger numbers and revenue increased from the same period of the previous year.」
New specific event names were provided, and events were held and special trains operated as part of efforts to attract passengers. - FY2022-Q2AdvancedAnnual report
「In the passenger business, we implemented various initiatives, including events related to the Olympic-color electric locomotive used to transport the Olympic flame and anime set in Chichibu, as well as issuing commemorative tickets. We also worked to attract passengers by holding events in cooperation with municipalities, commercial facilities and other companies in the same industry along the railway, including the Eki de Summer Marche in Nagatoro, and operating special trains.」
The Olympic-color electric locomotive, anime-related events, commemorative tickets, events with businesses along the railway and special trains were implemented, developing the existing event and train-based visitor-attraction initiatives in specific ways. - FY2022-Q1AdvancedAnnual report
「In addition to beginning operations of the fourth Chichibu Railway fully wrapped train, the “Super Peace Busters Train,” and operating special trains, we pursued proactive revenue-enhancement measures, including issuing various commemorative tickets.」
As a visitor-attraction and revenue-enhancement measure, operations of the fourth fully wrapped train, the “Super Peace Busters Train,” began, and special trains were operated and commemorative tickets issued. - FY2021AdvancedAnnual report
「In sales activities, after thoroughly implementing infection-control measures, we held events in cooperation with municipalities, commercial facilities and other companies in the same industry along the railway, including a railway festival commemorating the opening of the SL Turntable Park at Mitsumineguchi Station. We also worked to attract passengers by operating special trains, resumed SL Paleoforexpress services as scheduled in February following a suspension for a general inspection, and pursued proactive revenue-enhancement measures, including issuing various commemorative tickets.」
An event commemorating the opening of the SL Turntable Park, events held in cooperation with parties along the railway, special trains and commemorative ticket issues were implemented. In February, SL Paleoforexpress services resumed as scheduled. - FY2021-Q3AdvancedAnnual report
「In the passenger business, after thoroughly implementing infection-control measures, we held various events following the resumption of hikes in June and held an event in November commemorating the opening of the SL Turntable Park at Mitsumineguchi Station. We also pursued proactive revenue-enhancement measures, including operating the special overnight express train “Okuchichibu Alps” and issuing various commemorative tickets, including the “Thank You! Electric Locomotive No. 108 Retirement Commemorative Ticket.”」
Hikes resumed with infection-control measures in place, and an event commemorating the opening of the SL Turntable Park at Mitsumineguchi Station, special trains and commemorative tickets for the retirement of an electric locomotive were implemented. - FY2021-Q2AdvancedAnnual report
「In the passenger business, after thoroughly implementing infection-control measures, we held various events from June, beginning with hikes, as well as operating special trains using EL Paleoforexpress and issuing commemorative tickets. We pursued proactive revenue-enhancement measures.」
With infection-control measures in place, hikes, Eki de Marche, Chichitetsu Summer Festival, special trains using EL Paleoforexpress and commemorative ticket issues were implemented, developing the existing event and train initiatives in specific ways. - FY2020RestatedAnnual report
「We implemented various initiatives, including events and commemorative ticket issues marking the company’s 120th anniversary and the Rugby World Cup. We also worked to attract passengers by holding events and operating special trains in cooperation with municipalities, commercial facilities and other companies in the same industry along the railway.」
Passenger-attraction initiatives involving commemorative events, commemorative tickets, special trains and cooperation with parties along the railway continue. - FY2020-Q3AdvancedAnnual report
「In the passenger business, we began operating the fully wrapped Saishoku Kenbi train and issued Chichibu Railway’s 120th Anniversary Commemorative Ticket, among other initiatives commemorating the company’s 120th anniversary. We also worked to attract passengers by operating many special trains and holding various events in cooperation with communities along the railway, other companies in the same industry and companies from other industries.」
In connection with the company’s 120th anniversary, operations of a fully wrapped train began, commemorative tickets were issued, and special trains and events were held. - FY2020-Q2AdvancedAnnual report
「In the passenger business, we operated several SL trains commemorating the imperial era name change and the company’s 120th anniversary, including the “Thank You Heisei,” “Congratulations Reiwa” and “120th Anniversary Commemorative Sake” trains, as well as many special trains planned in cooperation with communities along the railway and companies from other industries. We also held various events, including the Wakuwaku Railway Festa, and worked to attract passengers.」
Several SL trains commemorating the imperial era name change and the company’s 120th anniversary, special trains planned with communities along the railway and companies from other industries, and events including the Wakuwaku Railway Festa were implemented, developing the existing event and SL initiatives in specific ways. - FY2020-Q1AdvancedAnnual report
「In the passenger business, we held events including the Wakuwaku Railway Festa, operated SL trains to commemorate the name change of the imperial era, and issued commemorative admission tickets. We also worked to attract visitors to tourism in areas along the railway from passengers visiting Chichibu’s Shibazakura Hill.」
While continuing the existing visitor-attraction initiatives using events and SL trains, we held the Wakuwaku Railway Festa, operated an SL train commemorating the imperial era name change, issued commemorative admission tickets, and sought to attract Shibazakura Hill visitors to tourism in areas along the railway. - FY2019-Q2RestatedAnnual report
「In the passenger business, we worked to attract passengers by holding various events and operating special trains in each season, but non-commuter passenger numbers and revenue decreased from the same period of the previous year, partly due to unfavorable weather.」
Efforts to attract passengers through events using SL trains and seasonal special trains continued. No new progress milestones were specified, and non-commuter passenger numbers and revenue declined year on year. - FY2019-Q1RestatedAnnual report
「In the passenger business, we worked to attract passengers by holding various events using SL trains, but passenger numbers during Golden Week did not increase due in part to the earlier flowering of Chichibu’s Shibazakura Hill. Non-commuter passenger numbers and revenue decreased from the same period of the previous year.」
Efforts to attract passengers through events using SL trains continued. No new specific event names or progress milestones were provided, and non-commuter passenger numbers declined year on year. - FY2018AdvancedAnnual report
「In addition to holding commemorative events for the opening of a new station, the 30th anniversary of SL train operations and the 100th anniversary of the opening of the Ofanabata Station–Kagemori Station section, we operated special trains in cooperation with commercial facilities and schools along the railway and issued commemorative tickets, working to promote business.」
Commemorative events for the 30th anniversary of SL operations and the 100th anniversary of the opening of the Ofanabata Station–Kagemori Station section, special trains with commercial facilities and schools, and commemorative tickets were implemented. - FY2018-Q3AdvancedAnnual report
「In the passenger business, we held commemorative events marking the 30th anniversary of SL train operations, operated special trains planned in cooperation with companies from other industries and facilities and schools along the railway, and issued commemorative tickets. On the Nagatoro Line, Fast Ride became widespread and improved customer convenience, while the Hodosan Ropeway operated seasonal special services, including services for viewing the sea of clouds and sunset, thereby promoting new attractions at Mount Hodo.」
In addition to events, special trains and commemorative tickets related to the 30th anniversary of SL operations, services for viewing the sea of clouds and sunset were operated on the Hodosan Ropeway. Specific measures to enhance the appeal of areas along the railway were added. - FY2018-Q2AdvancedAnnual report
「In the passenger business, we held commemorative events marking the 30th anniversary of SL train operations, operated special trains planned in cooperation with companies from other industries and facilities and schools along the railway, and issued commemorative tickets.」
Commemorative events marking the 30th anniversary of SL operations, special trains planned in cooperation with companies from other industries, facilities along the railway and schools, and commemorative tickets were actually implemented. - FY2017RestatedAnnual report
「In addition, we will work with local governments and other companies in the same industry to enhance the appeal of areas along the railway, including through the 30th-anniversary events for SL Paleoforexpress, new events and the use of wrapped trains, so that many customers can enjoy them.」
Initiatives to enhance the appeal of areas along the railway through SL trains, events, wrapped trains and cooperation with local governments and other companies in the same industry continue to be pursued. - FY2017-Q3AdvancedAnnual report
「In the passenger business, we worked to attract passengers by holding hikes in cooperation with other companies in the same industry and planning various events on SL trains with the support of related organizations. In addition, the Chichibu Night Festival drew large crowds after being registered as a UNESCO Intangible Cultural Heritage and being held over a weekend.」
Hikes with other companies in the same industry and SL train events planned in cooperation with related organizations were held. The Chichibu Night Festival’s UNESCO Intangible Cultural Heritage registration and weekend scheduling, which resulted in large crowds, are also noted. - FY2017-Q2AdvancedAnnual report
「In the tourism business, we continued sales activities targeting travel agencies to promote visits to Nagatoro, and organized various initiatives at our facilities, including the World Rhinoceros Beetle Exhibition and the opening of Hodosan Four Leaf Garden.」
Alongside continued efforts to attract visitors to Nagatoro, we implemented specific tourism initiatives, including the World Rhinoceros Beetle Exhibition and the opening of Hodosan Four Leaf Garden. - FY2017-Q1AdvancedAnnual report
「We held the Waku Waku Railway Festa and organized hiking events in cooperation with other railway operators. For the SL train, we actively sought to attract passengers by planning various events with the cooperation of relevant organizations, resulting in an increase in non-regular passenger numbers from the same period of the previous year.」
The Waku Waku Railway Festa, hiking events with other railway operators and various events involving the SL train were held or planned. Non-regular passenger numbers increased 0.5% year on year. - FY2016First statedAnnual report
「In addition, we will work with local governments and other railway operators on measures to enhance the appeal of areas along the railway line, including new events using the SL Paleo Express and the use of wrapped trains, so that many customers can enjoy them.」
The company is seeking to attract tourists and passengers to areas along the railway line through the use of steam locomotives, wrapped trains and new events, in cooperation with local governments and other railway operators.