Addressing the Shift from Flow-Based to Stock-Based Business

「Promoting initiatives combining existing homes and renovations We will promote the long-term use of existing homes through affiliated stores by entering into a business partnership with a renovation-specialist franchisor and recommending dual branding to affiliated stores, among other measures.」

「For franchisee support, as a sales enhancement measure, we newly partnered with Hajime Construction Co., Ltd. to launch the property purchase service “Rakラク Move.” Hajime Construction Co., Ltd. purchases customers’ homes through franchisees, allowing them to continue living in the homes for up to 1 year with zero rent while they look for their next residence.」

「As a measure to expand the scale of its business, we began a business partnership with 株式会社WAKUWAKU, a real estate technology company that provides Renovate Real Estate, a one-stop service combining existing homes and renovation. Through the partnership, we can offer prospective existing-home buyers not only property introductions but also a one-stop proposal covering the process from home purchase through renovation.」

「Regarding the vacant-home issue, which has become a social problem across Japan, we aim to promote the long-term use of housing by sharing examples of vacant-home revitalization by affiliated stores and encouraging other affiliated stores to take proactive action.」

「As the decline in the supply of newly built homes continues amid rising construction-material costs and other factors, we continue to strengthen our focus on obtaining exclusive brokerage mandates for existing homes, as this will help affiliated stores maintain and expand sales.」

「To support franchisees’ transactions with foreign nationals and address vacant properties, we began offering “ROOMiD Global Plan,” a rent guarantee service exclusively for foreign nationals, operated through a collaboration between Global Trust Networks Co., Ltd. and EPOS Card Co., Ltd.」

「The company will continue promoting leaseback brokerage services targeting the needs of seniors, while also launching a referral service for senior housing.」

「The company conducted a 4-part series of training sessions to strengthen franchisees' rental property management and seminars on the Act on Proper Management of Rental Housing.」

「During the third quarter, to support an increase in franchisees' renovation-related revenue and promote the circulation of existing homes, the company began providing Reform Simulator 21, a tool for proposing renovations to customers, and related services to franchisees nationwide from October. The number of user accounts exceeded 100 within 2 months of launch, and future effects are expected.」

「Next, to expand its recurring-revenue business, the company entered into a business alliance with Non Brokers株式会社, which operates the nationwide matching website Inspec Kaitori for companies specializing in the purchase of detached houses, and began recruiting purchasing partners for franchisees. In addition, to support an increase in franchisees' renovation-related revenue, the company announced Reform Simulator 21, a tool for proposing renovations to customers, together with related services, and began providing them on 7 October.」

「ii) Transitioning from a transaction-based to a recurring-revenue business ・In response to the shift from newly built homes to existing homes, we will further strengthen measures such as the leaseback business, bulk valuations, and the packaging of renovation services to acquire customers. ・With a view to synergies with brokerage services, we will implement measures to strengthen rental property management support for affiliated stores.」