Rollout of the sale-and-leaseback product “売っても住めるんだワン” (“Sell Your Home and Keep Living There”)
First written in FY2019-Q2. 5 of 6 entries say "Advanced", first in FY2019-Q3. Latest entry: FY2024-Q2.
No other company in this theme has enough history to compare yet.
- FY2024-Q2AdvancedAnnual report
「For franchisee support, as a sales enhancement measure, we newly partnered with Hajime Construction Co., Ltd. to launch the property purchase service “Rakラク Move.” Hajime Construction Co., Ltd. purchases customers’ homes through franchisees, allowing them to continue living in the homes for up to 1 year with zero rent while they look for their next residence.」
Through its partnership with Hajime Construction, the company launched “Rakラク Move,” which allows customers to continue living in their homes for up to 1 year with zero rent after the property is purchased. Existing sale-and-leaseback initiatives are being expanded into a new service. - FY2022AdvancedAnnual report
「First, as a measure to strengthen property acquisition by franchisees, in addition to the existing sale-and-leaseback service through the partnership with Intellex Co., Ltd., we began an initiative through a partnership with Hajime Construction Co., Ltd. to expand the service.」
In addition to the existing sale-and-leaseback partnership with Intellex, the company began an initiative to strengthen property acquisition through a partnership with Hajime Construction Co., Ltd. - FY2020-Q1AdvancedAnnual report
「During the first quarter, to continue promoting Century 21’s sale-and-leaseback product “Sell It, Still Live in It” as a measure to strengthen customer acquisition by franchisees, we produced and began airing a second television commercial, “Memories,” in late May.」
As a customer acquisition measure for the sale-and-leaseback product, the company produced and began airing its second television commercial in late May. - FY2019AdvancedAnnual report
「As a measure to strengthen customer acquisition by franchisees, Century 21 launched its sale-and-leaseback product “Sell It, Still Live in It” in September 2018 and gradually expanded the service area. As of the end of March 2019, 363 stores were registered as service providers. Inquiries and completed transactions were both progressing steadily, and a new television commercial began airing in April 2019 to drive further growth.」
The number of stores offering the sale-and-leaseback product reached 363 as of the end of March 2019, and a new television commercial began airing in April 2019 in response to increases in inquiries and completed transactions. - FY2019-Q3AdvancedAnnual report
「The service area for the sale-and-leaseback product “Sell It, Still Live in It,” launched in the Chubu region in September 2018, was expanded to eastern Japan and the Kansai, Chugoku and Shikoku regions, where it has been well received by customers. Service provision also began in Kyushu in January.」
The service area for the sale-and-leaseback product was expanded from Chubu to eastern Japan and the Kansai, Chugoku and Shikoku regions, with service also beginning in Kyushu in January. - FY2019-Q2First statedAnnual report
「Against this business backdrop, we launched the sale-and-leaseback product “Sell It, Still Live in It” in the Chubu region in early September as sales support for franchisees. The service has been well received by consumers and franchisees, and the number of inquiries and stores handling the service has been steadily increasing. We will therefore roll out the service nationwide ahead of the original schedule.」
As a sales support measure for franchisees, the company launched the sale-and-leaseback product in the Chubu region and indicated a policy of accelerating its nationwide rollout ahead of the original schedule in response to increases in inquiries and participating stores.