Customer-focused product planning and corporate vision and mission
First written in FY2016. 2 of 7 entries say "Restated". Latest entry: 2026-05-15.
7 other companies' latest entry also says "Reframed".
- FY2024AdvancedAnnual report
「Our Purpose: Reason for existence To make the future of people and the planet happier through the ability to design a sustainable environment. Our Values: Values Passion and inspiration Sustainability Value creation Diversity and co-creation Integrity and trust」
While retaining the previous Purpose, the Company specified 5 Values—passion, sustainability, value creation, diversity and integrity—and made the operating framework for its corporate philosophy more concrete. - FY2023ReframedAnnual report
「Our Purpose: Reason for existence To make the future of people and the planet happier through the ability to design a sustainable environment.」
In addition to the previous corporate vision and customer-focused expressions, including “Think about happiness. Create happiness.”, the Group newly presented its Purpose and 5 Values under the holding-company structure, restructuring the framework of its corporate philosophy. - FY2020RestatedAnnual report
「Going forward, the LEBEN series of new-build condominiums planned by the Company will remain our main brand. With the consistent concept of “an ideal home that anyone can purchase comfortably and with confidence” always in mind, we will adopt “Think about happiness. Create happiness.” as our corporate vision, pursue product planning that accurately reflects the times, and promote corporate activities with the happiness of all stakeholders, including customers, in mind and aimed at making that happiness a reality.」
The Company continues to promote the LEBEN brand, homes that customers can purchase with confidence, its corporate vision, and product planning focused on customers and other stakeholders. - FY2019RestatedAnnual report
「Going forward, the LEBEN series of new-build condominiums planned by the Company will remain our main brand. With the consistent concept of “an ideal home that anyone can purchase comfortably and with confidence” always in mind, we will adopt “Think about happiness. Create happiness.” as our corporate mission, pursue product planning that accurately reflects the times and promote customer-focused corporate activities.」
The Company continues to promote homes that customers can purchase comfortably and with confidence, its corporate vision and mission, and customer-focused product planning. - FY2016First statedAnnual report
「With the ideal of “a home that anyone can purchase comfortably and with confidence” always in mind, we have adopted “Think about happiness. Create happiness.” as our corporate vision and “a passion that inspires, an honest attitude and the ability to execute” as our corporate mission. We will pursue product planning that accurately reflects the times and promote customer-focused corporate activities.」
Centered on the LEBEN brand, the Company emphasizes affordability, security and a customer-first approach.