Announced details
Rental housing brokerage in the Greater Tokyo area, leasing and marketing of newly built rental apartments, real estate development and rental property management
APAMAN is described as No. 1 in store count and No. 1 in the number of contracts in the rental housing brokerage business. It has access to feedback from customer-facing operations involving several million interactions annually.
Business partnership between SYLA and APAMAN. SYLA is a consolidated subsidiary of SYLA Holdings.
Based in Chuo-ku, Tokyo, with Kai Yamazaki (山﨑戒) as President and Representative Director. A consolidated subsidiary of EL CAMINO REAL CO., LTD., it operates a rental brokerage franchise business under the Apaman Shop brand.
SYLA: Ebisu Prime Square 7F, 1-1-39 Hiroo, Shibuya-ku, Tokyo. APAMAN: Chuo-ku, Tokyo.
The companies state that the partnership will help maximize occupancy rates, shorten leasing periods and improve asset profitability, but no estimated financial impact is provided.
The company does not address Contract Value / Offering price.
No. 1 in store count: survey by Excrea Co., Ltd. No. 1 in contract volume: survey by Tokyo Shoko Research, Ltd.
| Item | Details |
|---|---|
| Names of Products / Services Covered | SYFORME series, Newly built rental apartments in central Tokyo, Apaman Shop |
| Counterparty | APAMAN Co., Ltd. |
| Counterparty overview | Based in Chuo-ku, Tokyo, with Kai Yamazaki (山﨑戒) as President and Representative Director. A consolidated subsidiary of EL CAMINO REAL CO., LTD., it operates a rental brokerage franchise business under the Apaman Shop brand. |
| Relationship with the Company | Business partnership between SYLA and APAMAN. SYLA is a consolidated subsidiary of SYLA Holdings. |
| Contract Date | 2 April 2026 (business partnership concluded) |
| Launch date | 2 April 2026 (early leasing applications for newly built apartments launched; actual date) |
| Applicable area | Rental housing brokerage in the Greater Tokyo area, leasing and marketing of newly built rental apartments, real estate development and rental property management |
| Location | SYLA: Ebisu Prime Square 7F, 1-1-39 Hiroo, Shibuya-ku, Tokyo. APAMAN: Chuo-ku, Tokyo. |
| Usage history | APAMAN is described as No. 1 in store count and No. 1 in the number of contracts in the rental housing brokerage business. It has access to feedback from customer-facing operations involving several million interactions annually. |
| Impact on Business Performance | The companies state that the partnership will help maximize occupancy rates, shorten leasing periods and improve asset profitability, but no estimated financial impact is provided. |
| Source | No. 1 in store count: survey by Excrea Co., Ltd. No. 1 in contract volume: survey by Tokyo Shoko Research, Ltd. |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Amid the continued shortage of newly built rental housing and concentrated demand in the Greater Tokyo area, the companies aim to accelerate the provision of information to customers, ensure a stable supply of housing, maximize occupancy rates, shorten leasing periods and optimize development plans.