Attracting high-net-worth customers and supplying appropriately priced properties to first-time buyers
First written in FY2016. 1 of 3 entries say "Raised", first in FY2019-Q1. Latest entry: FY2019.
No other company in this theme has enough history to compare yet.
- FY2019DroppedAnnual report
「Against this business backdrop, we have worked to create condominiums that customers choose by leveraging our strengths in marketing and land acquisition, carefully selecting sites with customers' needs as our top priority and planning products with meticulous attention to detail.」
The sales policies by customer segment described for FY2016 and the first quarter of FY2019, covering high-net-worth customers, first-time buyers, power couples and seniors, are not directly stated in the FY2019 management policies and issues. - FY2019-Q1RaisedAnnual report
「We also worked to generate sales among all buyer segments, including power couples and seniors, by leveraging our marketing and sales capabilities, while continuing to pursue company-wide cost reductions to secure earnings.」
The description expands the target customer base beyond the traditional high-net-worth and first-time-buyer segments to "all buyer segments," including power couples and seniors. - FY2016First statedAnnual report
「We will further strengthen the Group's strengths in marketing, land acquisition, product planning and sales, while seeking to attract high-net-worth customers and supply properties at appropriate prices in line with the income environment of first-time buyers.」
The Company has indicated that it will attract high-net-worth customers and supply properties at prices suited to first-time buyers, by customer segment.