Maintaining Trust in the Land Utilization Business Through Referral-Based Sales and Selective Order Acceptance
First written in FY2020. 3 of 4 entries say "Restated". Latest entry: FY2023.
No other company in this theme has enough history to compare yet.
- FY2023RestatedAnnual report
「In our group's land utilization business, all sales are referral-based. Based on detailed market research conducted by specialist staff, including interviews with rental property operators and checks on the occupancy status of nearby properties, when our group determines that a project would not benefit the owner or that the location would be unsuitable for operating an apartment building or similar property, we decline the construction contract so as not to betray the trust of the owner or the referrer.」
We continue to pursue a policy of maintaining trust with owners and referrers through 100% referral-based sales, detailed market research, and selective order acceptance. - FY2022RestatedAnnual report
「In our group's land utilization business, all sales are referral-based. When our group determines that a project would not benefit the owner or that the location would be unsuitable for operating an apartment building or similar property, we decline the construction contract so as not to betray the trust of the owner or the referrer.」
We continue to pursue a policy of maintaining trust through 100% referral-based sales and selective order acceptance, while aiming to improve the repeat-order rate from existing owners. - FY2021RestatedAnnual report
「In our group's land utilization business, all sales are referral-based. When our group determines that a project would not benefit the owner or that the location would be unsuitable for operating an apartment building or similar property, we decline the construction contract so as not to betray the trust of the owner or the referrer.」
We continue to pursue a policy of maintaining trust with owners and referrers through referral-based sales and selective order acceptance. - FY2020First statedAnnual report
「In our group's land utilization business, all sales are referral-based. When our group determines that a project would not benefit the owner or that the location would be unsuitable for operating an apartment building or similar property, we decline the construction contract so as not to betray the trust of the owner or the referrer.」
The company has presented a policy of basing sales on referrals and selectively accepting orders, declining projects that would not benefit the owner, as a means of maintaining trust in the land utilization business and improving the repeat-order rate.