Sales for this month
September 2026In September, total ANP for the insurance agency business increased 2% month on month and 21% year on year. The number of customers acquired through marketing increased 186% year on year, while CPA declined 46% year on year.
Increase in customers acquired through marketing, Decline in customer acquisition costs (CPA), Decrease in direct sales
| Item | Details |
|---|---|
| Month Covered | September 2026 |
| Year-on-year change by category | Name Face-to-face sales (including online consultations) / Year on year 105%, Name Partner sales / Year on year 207%, Name Direct sales (mail-order and fully online) / Year on year 68%, Name Total ANP / Year on year 121% |
| Key KPIs | Indicator name Customers acquired through marketing / Value 186% increase / Year on year 186% increase, Indicator name Customer acquisition cost (CPA) / Value 46% decrease / Year on year 46% decrease, Indicator name 御用聞き cumulative ID count / Value 6,444 Engagements / Year on year Not disclosed, Indicator name 丁稚 cumulative ID count / Value 7,691 Engagements / Year on year Not disclosed, Indicator name Dynamic OMO cumulative ID count / Value 800 Engagements / Year on year Not disclosed, Indicator name folder downloads / Value 240,657 Engagements / Year on year Not disclosed, Indicator name folder insurance policy registrations / Value 157,718 Engagements / Year on year Not disclosed |
| Monthly Commentary | In September, total ANP for the insurance agency business increased 2% month on month and 21% year on year. The number of customers acquired through marketing increased 186% year on year, while CPA declined 46% year on year. |
| Factors Affecting the Change | Increase in customers acquired through marketing, Decline in customer acquisition costs (CPA), Decrease in direct sales |
Items this document does not state (17)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company explains that marketing efficiency is improving as the number of customers acquired through marketing increased 186% year on year and customer acquisition cost (CPA) declined 46% year on year. No other specific reasons for the increase or decrease in ANP were stated.