Sales for this month
August 2026In August, total ANP for the insurance agency business increased 5% year on year. The number of customers acquired through marketing increased 256% year on year, while customer acquisition costs declined 68% year on year.
Increase in customers acquired through marketing, Decline in customer acquisition costs (CPA), Improved marketing efficiency
Scope of aggregation: Business-segment figures for Advance Create Co.,Ltd.
| Item | Details |
|---|---|
| Month Covered | August 2026 |
| Scope of aggregation | Business-segment figures for Advance Create Co.,Ltd. |
| Year-on-year change by category | Breakdown Face-to-face sales (including online consultations) / Year on year -7%, Breakdown Partner sales / Year on year +89%, Breakdown Direct sales (mail-order and fully online) / Year on year -50%, Breakdown Total ANP / Year on year +5%, Breakdown Goyokiki customer management system / Year on year +326, Breakdown 丁稚 (sales support service) / Year on year +262, Breakdown Dynamic OMO / Year on year -41, Breakdown folder downloads / Year on year +10,180, Breakdown folder insurance policy registrations / Year on year +8,209 |
| Key KPIs | Indicator name Customers acquired through marketing / Value 256% increase year on year / Year on year +256%, Indicator name Customer acquisition cost (CPA) / Value 68% decrease year on year / Year on year -68%, Indicator name 御用聞き cumulative ID count / Value 6,480 ID / Year on year +326 ID, Indicator name 丁稚 cumulative ID count / Value 7,665 ID / Year on year +262 ID, Indicator name Dynamic OMO cumulative ID count / Value 878 ID / Year on year -41 ID, Indicator name Cumulative folder downloads / Value 239,998 Engagements / Year on year +10,180 Engagements, Indicator name Cumulative insurance policy registrations on folder / Value 157,207 Engagements / Year on year +8,209 Engagements |
| Monthly Commentary | In August, total ANP for the insurance agency business increased 5% year on year. The number of customers acquired through marketing increased 256% year on year, while customer acquisition costs declined 68% year on year. |
| Factors Affecting the Change | Increase in customers acquired through marketing, Decline in customer acquisition costs (CPA), Improved marketing efficiency |
Items this document does not state (16)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The disclosure explains that marketing efficiency improved as the number of customers acquired through marketing increased and customer acquisition costs declined. No other specific reasons are provided for the increases or decreases in ANP by sales channel.