Sales for this month
July 2026In July, face-to-face sales and partner sales in the insurance agency business exceeded the same month of the previous year, while remote sales fell below it. Total ANP increased 20% year on year.
Increase in customers acquired through marketing, Containment of customer acquisition cost (CPA), Trends by sales channel: face-to-face sales, partner sales and remote sales
Scope of aggregation: The company's insurance agency business, media business/media representation business, ASP business, and folder insurance policy management app
| Item | Details |
|---|---|
| Month Covered | July 2026 |
| Scope of aggregation | The company's insurance agency business, media business/media representation business, ASP business, and folder insurance policy management app |
| Year-on-year change by category | Name Face-to-face sales (including online consultations) / Year on year +7%, Name Partner sales / Year on year +111%, Name Direct sales (mail-order and fully online) / Year on year -49%, Name Total ANP / Year on year +20%, Name 御用聞き cumulative ID count / Year on year +339, Name 丁稚 cumulative ID count / Year on year +312, Name Dynamic OMO cumulative ID count / Year on year -50, Name folder downloads / Year on year +10,898, Name folder insurance policy registrations / Year on year +8,481 |
| Key KPIs | Indicator name Customers acquired through marketing / Value Up 156%, Indicator name Customer acquisition cost (CPA) / Value Down 64%, Indicator name 御用聞き cumulative ID count / Value 6,470 Engagements, Indicator name 丁稚 cumulative ID count / Value 7,642 Engagements, Indicator name Dynamic OMO cumulative ID count / Value 881 Engagements, Indicator name folder downloads / Value 239,268 Engagements, Indicator name folder insurance policy registrations / Value 156,595 Engagements |
| Monthly Commentary | In July, face-to-face sales and partner sales in the insurance agency business exceeded the same month of the previous year, while remote sales fell below it. Total ANP increased 20% year on year. |
| Factors Affecting the Change | Increase in customers acquired through marketing, Containment of customer acquisition cost (CPA), Trends by sales channel: face-to-face sales, partner sales and remote sales |
Items this document does not state (16)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company explains that marketing efficiency improved because the number of customers acquired through marketing increased 156% year on year, while customer acquisition cost (CPA) was contained, declining 64% year on year. No other specific reasons were provided for the change in total ANP.