Sales for this month
June 2026In June, face-to-face sales and collaborative sales in the insurance agency business exceeded the prior-year level for the same month, while mail-order sales fell below it. Total ANP increased 25% year on year. The number of customers acquired through marketing also increased, while CPA declined, and the company explains that marketing efficiency is therefore improving.
Face-to-face sales up 5% year on year, Collaborative sales up 152% year on year, Mail-order sales down 52% year on year, Customers acquired through marketing up 61% year on year, Customer acquisition cost (CPA) down 29% year on year
| Item | Details |
|---|---|
| Month Covered | June 2026 |
| Year-on-year change by category | Name Face-to-face sales (including online consultations) / Year on year +5%, Name Partner sales / Year on year +152%, Name Direct sales (mail-order and fully online) / Year on year ▲52%, Name Total ANP / Year on year +25% |
| Key KPIs | Indicator name Customers acquired through marketing / Value Up 61% year on year / Year on year +61%, Indicator name Customer acquisition cost (CPA) / Value Down 29% year on year / Year on year ▲29%, Indicator name 御用聞き cumulative ID count / Value 6,450 ID / Year on year +354 ID, Indicator name 丁稚 cumulative ID count / Value 7,670 ID / Year on year +341 ID, Indicator name Dynamic OMO cumulative ID count / Value 882 ID / Year on year -46 ID, Indicator name Cumulative folder downloads / Value 238,534 Engagements / Year on year +11,121 Engagements, Indicator name Cumulative insurance policy registrations on folder / Value 155,960 Engagements / Year on year +8,440 Engagements |
| Monthly Commentary | In June, face-to-face sales and collaborative sales in the insurance agency business exceeded the prior-year level for the same month, while mail-order sales fell below it. Total ANP increased 25% year on year. The number of customers acquired through marketing also increased, while CPA declined, and the company explains that marketing efficiency is therefore improving. |
| Factors Affecting the Change | Face-to-face sales up 5% year on year, Collaborative sales up 152% year on year, Mail-order sales down 52% year on year, Customers acquired through marketing up 61% year on year, Customer acquisition cost (CPA) down 29% year on year |
Items this document does not state (17)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company explains that marketing efficiency improved, with the number of customers acquired increasing 61% year on year and customer acquisition cost held to a 29% decline. No other specific reasons are given for the changes in the individual sales channels.