Sales for this month
May 2026In May, in-person sales and direct sales in the insurance agency business were below the same month of the previous year, while collaborative sales increased. Total ANP decreased 17% year on year, but the number of customers acquired through marketing increased 79% and CPA decreased 38%, indicating improved marketing efficiency.
Increase in customers acquired through marketing, Lower customer acquisition cost (CPA) and improved efficiency
| Item | Details |
|---|---|
| Month Covered | May 2026 |
| Year-on-year change by category | Name Face-to-face sales (including online consultations) / Year on year -31, Name Partner sales / Year on year 91, Name Direct sales (mail-order and fully online) / Year on year -54, Name Total ANP / Year on year -17, Name Goyokiki customer management system / Year on year 335, Name 丁稚 (sales support service) / Year on year 427, Name Dynamic OMO / Year on year -54 |
| Key KPIs | Indicator name Customers acquired through marketing / Value 79 Year-on-year (%) / Year on year 79 Year-on-year (%), Indicator name Customer acquisition cost (CPA) / Value -38 Year-on-year (%) / Year on year -38 Year-on-year (%), Indicator name 御用聞き cumulative ID count / Value 6,327 Engagements / Year on year Not disclosed, Indicator name 丁稚 cumulative ID count / Value 7,618 Engagements / Year on year Not disclosed, Indicator name Dynamic OMO cumulative ID count / Value 883 Engagements / Year on year Not disclosed, Indicator name Cumulative folder downloads / Value 237,883 Engagements / Year on year Not disclosed, Indicator name Cumulative insurance policy registrations on folder / Value 155,377 Engagements / Year on year Not disclosed |
| Monthly Commentary | In May, in-person sales and direct sales in the insurance agency business were below the same month of the previous year, while collaborative sales increased. Total ANP decreased 17% year on year, but the number of customers acquired through marketing increased 79% and CPA decreased 38%, indicating improved marketing efficiency. |
| Factors Affecting the Change | Increase in customers acquired through marketing, Lower customer acquisition cost (CPA) and improved efficiency |
Items this document does not state (17)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company explained that the number of customers acquired through marketing increased 79% year on year, while customer acquisition cost (CPA) decreased 38%, indicating that marketing efficiency is improving. It did not specify the reason for the decrease in total ANP.