Sales for this month
April 2026In April, in the insurance agency business, in-person sales decreased 8% year on year, partner sales increased 111%, and direct sales decreased 53%, resulting in a 4% increase in total ANP. Customers acquired through marketing increased 164%, while CPA decreased 52%, indicating improved marketing efficiency.
Increase in partner sales, Decrease in in-person sales, Decrease in direct sales, Improved marketing efficiency
Scope of aggregation: All businesses of Advance Create Co.,Ltd.
| Item | Details |
|---|---|
| Month Covered | April 2026 |
| Scope of aggregation | All businesses of Advance Create Co.,Ltd. |
| Year-on-year change by category | Name Face-to-face sales (including online consultations) / Year on year ▲8%, Name Partner sales / Year on year +111%, Name Direct sales (mail-order and fully online) / Year on year ▲53%, Name Total ANP / Year on year +4%, Name 御用聞き cumulative ID count / Year-on-year change in number of items +307, Name 丁稚 cumulative ID count / Year-on-year change in number of items +447, Name Dynamic OMO cumulative ID count / Year-on-year change in number of items ▲67 |
| Key KPIs | Indicator name Customers acquired through marketing / Value 164% year on year / Year on year +164%, Indicator name Customer acquisition cost (CPA) / Value 52% lower year on year / Year on year ▲52%, Indicator name 御用聞き cumulative ID count / Value 6,256 ID / Year on year +307 ID, Indicator name 丁稚 cumulative ID count / Value 7,599 ID / Year on year +447 ID, Indicator name Dynamic OMO cumulative ID count / Value 888 ID / Year on year ▲67, Indicator name folder downloads / Value 237,219 Engagements / Year on year +12117 Engagements, Indicator name folder insurance policy registrations / Value 154,930 Engagements / Year on year +9310 Engagements |
| Monthly Commentary | In April, in the insurance agency business, in-person sales decreased 8% year on year, partner sales increased 111%, and direct sales decreased 53%, resulting in a 4% increase in total ANP. Customers acquired through marketing increased 164%, while CPA decreased 52%, indicating improved marketing efficiency. |
| Factors Affecting the Change | Increase in partner sales, Decrease in in-person sales, Decrease in direct sales, Improved marketing efficiency |
Items this document does not state (16)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company explained that improved marketing efficiency led to an increase in customers acquired and helped contain customer acquisition costs. For details, the company directs readers to its press release dated 13 April 2026.