Sales for this month
March 2026Fiscal year ending March 2026In March, total application ANP in the insurance agency business increased 32% month on month but declined 5% year on year. The company explained that the number of customers acquired through marketing increased 59% year on year, while customer acquisition costs declined 40% year on year, indicating that marketing efficiency is improving.
Improved marketing efficiency
| Item | Details |
|---|---|
| Month Covered | March 2026 |
| Fiscal Year Covered | Fiscal year ending March 2026 |
| Year-on-year change by category | Name Face-to-face sales (including online consultations) / Year on year ▲11%, Name Partner sales / Year on year +33%, Name Direct sales (mail-order and fully online) / Year on year ▲40%, Name Total ANP / Year on year ▲5% |
| Key KPIs | Indicator name Customers acquired through marketing / Value Not disclosed / Year on year +59%, Indicator name Customer acquisition cost (CPA) / Value Not disclosed / Year on year ▲40%, Indicator name 御用聞き cumulative ID count / Value 6,282 ID / Year on year +333 IDs, Indicator name 丁稚 cumulative ID count / Value 7,599 ID / Year on year +342 IDs, Indicator name Dynamic OMO cumulative ID count / Value 887 ID / Year on year -62 IDs, Indicator name Cumulative folder downloads / Value 236,566 Engagements / Year on year +12,974 downloads, Indicator name Cumulative insurance policy registrations on folder / Value 154,305 Engagements / Year on year +9,543 registrations |
| Monthly Commentary | In March, total application ANP in the insurance agency business increased 32% month on month but declined 5% year on year. The company explained that the number of customers acquired through marketing increased 59% year on year, while customer acquisition costs declined 40% year on year, indicating that marketing efficiency is improving. |
| Factors Affecting the Change | Improved marketing efficiency |
Items this document does not state (16)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company explained that the number of customers acquired through marketing increased 59% year on year, while customer acquisition costs declined 40% year on year, indicating that marketing efficiency is improving. No direct reason was given for the decline in total ANP.