Building a Unified CRM Platform for Data-Driven Marketing
First written in FY2022-Q2. 1 of 3 entries say "Restated". Latest entry: 2026-03-26.
The whole theme swung hardest in 2017: 2 of 9 companies on the "Worse" side.
1 other company's latest entry also says "First stated".
- 2026-03-26First statedM&A and Subsidiary Changes
「Our company will lead efforts to strengthen the digital marketing platform. In addition to further expanding and leveraging the membership base of the official Metsä LINE account, which currently has approximately 160,000 members, we will strongly promote the operation of the owned media outlet “metsä media,” which communicates information about Metsä, Saitama Prefecture’s natural environment and the Nordic lifestyle.」
The expansion and use of the official Metsä LINE membership base and the operation of owned media were presented for the first time as specific measures to strengthen the digital marketing platform. - FY2022-Q3RestatedAnnual report
「In licensing, we are advancing preparations to build an integrated CRM platform for data-driven marketing and considering branding strategies to establish a foundation for medium- to long-term growth.」
To support medium- to long-term growth in the licensing business, the company continues to prepare for the construction of an integrated CRM platform and to consider its branding strategy. - FY2022-Q2First statedAnnual report
「In licensing, we are advancing preparations to build an integrated CRM platform for data-driven marketing and considering branding strategies to establish a foundation for medium- to long-term growth.」
To support medium- to long-term growth in the licensing business, the company presents preparations to build an integrated CRM platform for data-driven marketing as a new initiative.