Entry into the Kids Market and Enhanced B2C Promotion through the “One-Moomin” Linked Strategy
First written in FY2021. 2 of 3 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2022-Q2.
No other company in this theme has enough history to compare yet.
- FY2022-Q2AdvancedAnnual report
「Meanwhile, the company launched an official online shop on 1 March 2022 in cooperation with Moomin Characters Oy Ltd, the Finnish licensor, thereby expanding revenue opportunities.」
As part of the “One-Moomin” strategy, the company launched the official online shop it had been preparing on 1 March 2022, creating online revenue opportunities. - FY2022-Q1AdvancedAnnual report
「During the fiscal year, we have been pursuing a strategy aligned with the global “One-Moomin” strategy. As part of this strategy, we prepared to launch an official online shop in cooperation with Moomin Characters Oy Ltd in Finland, the home country of the brand. The shop is operated by ㈱ムーミン物語, with sales revenue and expenses recorded in connection with Metsä. A pre-opening was held as test marketing from 1 to 20 December 2021, generating such a strong response that access was concentrated and the site became difficult to reach on the first day. At the grand opening planned for March 2022, the product range is expected to expand to include products from Japanese licensees, reaching 3–4 times the pre-opening range.」
As part of the “One-Moomin” strategy, the company held a pre-opening of an official online shop in cooperation with Moomin Characters Oy Ltd in Finland. At the grand opening in March 2022, the product range was planned to expand to 3–4 times the pre-opening range. - FY2021First statedAnnual report
「In licensing, we expect revenue growth by pursuing a strategy aligned with the global “One-Moomin” strategy, using the expanded awareness of Moomin following the start of terrestrial NHK broadcasting of the anime series “Moominvalley,” in November 2021, as an excellent opportunity to make a full-scale entry into the children's market and strengthen B2C promotion.」
The company presents alignment with the global “One-Moomin” strategy, terrestrial NHK broadcasting beginning in November 2021, full-scale entry into the children's market, and strengthened B2C promotion as new avenues for expanding the licensing business.