Change in Metsä’s operating model with “Well-being” as its new theme and launch of an e-commerce site
First written in FY2021. 2 of 5 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2025-H1.
No other company in this theme has enough history to compare yet.
- FY2025-H1AdvancedAnnual report
「On 1 November 2024, Moominvalley Park revised its admission ticket prices, significantly reducing the advance-purchase price of a child one-day pass from ¥2,000 to ¥1,000 and extending child pricing to junior and senior high school students, who had previously been charged the adult price. This led to an increase in family visitors.」
After reviewing the operating model and pricing structure, including the adoption of “Well-being,” the company reduced child admission prices and extended child pricing to junior and senior high school students, leading to an increase in family visitors. - FY2024RestatedAnnual report
「Strengthening visitor attraction by significantly reducing the child admission price for Moominvalley Park one-day passes and extending child pricing to junior and senior high school students. (Pricing was revised on 1 November 2024.)」
The company continues to strengthen visitor attraction by reducing child admission prices and extending child pricing to junior and senior high school students, with the pricing revision on 1 November 2024 now specified. - FY2022-Q3RestatedAnnual report
「At Metsä, Moominvalley Park was renovated in December 2021 under “Well-being” as a new theme, with the aim of making its content and services better meet visitor needs. This involved changing the operating model to meet the needs of visitors seeking “nature,” “healing” and “peace of mind,” and moving to a clear pricing structure offering only one-day passes.」
The company continues to describe the December 2021 renovation under “Well-being” as a new theme, the change in operating model, and the pricing structure centered on one-day passes. - FY2022-Q1AdvancedAnnual report
「At Metsä, Moominvalley Park was renovated in December 2021 under “Well-being” as a new theme, with the aim of reviewing its content and services to better meet visitor needs. This involved changing the operating model to meet the needs of visitors seeking “nature,” “healing” and “peace of mind,” and moving to a clear pricing structure offering only one-day passes.」
In December 2021, the company renovated Moominvalley Park under “Well-being” as a new theme and changed its operating model and ticket pricing structure to meet visitor needs. - FY2021First statedAnnual report
「In response to the prolonged COVID-19 pandemic and visitor needs, we will adopt “Well-being” as a new theme, change our operating model and pricing structure, and launch an e-commerce site to create new revenue opportunities.」
In response to COVID-19 and visitor needs, the company has adopted “Well-being” as a new theme, plans to change its operating model and pricing structure, and plans to create new revenue opportunities by launching an e-commerce site.