Announced details
Advertising on television and online
Featured as a commercial performer
Former professional baseball player. Played in Nippon Professional Baseball and Major League Baseball. Won the World Series MVP award in 2009, the National Honor Award in 2013, and was inducted into the Baseball Hall of Fame in 2018.
World Series MVP, National Honor Award, Baseball Hall of Fame Player Category Induction
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | New commercial, “Say It 10 Times” version, New commercial, “Matsui’s Song: Mystery” version, New commercial, “Matsui’s Song: Pro” version |
| Counterparty | Matsui Hideki (松井秀喜) |
| Counterparty overview | Former professional baseball player. Played in Nippon Professional Baseball and Major League Baseball. Won the World Series MVP award in 2009, the National Honor Award in 2013, and was inducted into the Baseball Hall of Fame in 2018. |
| Relationship with the Company | Featured as a commercial performer |
| Launch date | 19 October 2026 (planned) |
| Applicable area | Advertising on television and online |
| Award/certification name | World Series MVP, National Honor Award, Baseball Hall of Fame Player Category Induction |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company believed that Matsui Hideki’s (松井秀喜) professionalism and humorous personality were in keeping with its slogan, “Take investing seriously, and make it fun.” It also wanted to make the company name more memorable to a wider audience by featuring someone with the surname Matsui.