Basic Philosophy and Brand Slogan Supporting Customers in Realizing Their Dreams
First written in FY2017. 2 of 5 entries say "Restated". Latest entry: FY2026.
Orient moved to the "Worse" side of this theme in 2026, 1 year after the typical company in this theme (2025).
The whole theme swung hardest in 2022: 3 of 17 companies on the "Worse" side.
12 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「[Purpose] One step beyond your dreams Open the Future with You [Values] Pursue what is right Build trust Envision the future Enjoy taking on challenges」
The company has reorganized its previous corporate philosophy and brand slogan into a group-wide framework of shared principles that includes its purpose, values and “Our Thoughts.” - FY2023RestatedAnnual report
「[Corporate Philosophy] We value relationships of trust and aim to be a company that contributes to society by helping our customers achieve fulfilling lives.」
The company reiterates its corporate philosophy of contributing to society through relationships of trust with customers and helping them achieve fulfilling lives. - FY2023-Q1ReframedAnnual report
「Under the slogan for its medium-term management plan, “Transformation Now! ‘To a new-era financial services group that creates value from the customer’s perspective,’” the company aims to evolve beyond its traditional consumer finance model. Focusing on ① digital, ② green and ③ open innovation, it will create value from the customer’s perspective through its transformation into a new-era financial services group, thereby contributing to society and enhancing corporate value.」
While maintaining its previous philosophy of helping customers achieve fulfilling lives and realize their dreams, the new medium-term management plan develops this into an expression of transformation: “creating value from the customer’s perspective.” - FY2021RestatedAnnual report
「Our corporate philosophy is as follows: “We value relationships of trust and aim to be a company that contributes to society by helping our customers achieve fulfilling lives.”」
The company reiterates its corporate philosophy of contributing to society by helping customers achieve fulfilling lives. - FY2017First statedAnnual report
「“We value relationships of trust and aim to be a company that contributes to society by helping our customers achieve fulfilling lives.” In addition, based on our corporate philosophy and related principles, we established the brand slogan “By your side, helping you achieve your dreams,” expressing our desire to be closer to everyone who seeks to achieve something, including our customers.」
In addition to its corporate philosophy, the company established a brand slogan focused on being close to its customers, demonstrating its commitment to continuing to provide customer-oriented services.