Establishing the Saga Bank brand and improving customer satisfaction
First written in FY2016. 2 of 4 entries say "Restated". Latest entry: FY2020.
No other company in this theme has enough history to compare yet.
- FY2020ReframedAnnual report
「Under its 16th Medium-Term Management Plan, which began in fiscal 2019 and covered 1 April 2019 to 31 March 2022, the bank aimed to become “a bank that connects the vitality of the local community to the future, with you in this community,”」
The former name “Saga Bank brand” was no longer presented as the center of the management policy, and the wording shifted to the new vision under the 16th Medium-Term Management Plan, centered on consulting and productivity improvement. - FY2018RestatedAnnual report
「Beginning in fiscal 2016, the bank launched its 15th Medium-Term Management Plan, covering 1 April 2016 to 31 March 2019. Through deeper relationships with customers and improvements in customer satisfaction and employee satisfaction, it aimed to help customers grow and meet their needs, thereby further establishing the “Saga Bank brand.”」
During the period of the 15th Medium-Term Management Plan, the bank reiterated its policy of establishing the Saga Bank brand by improving customer and employee satisfaction and deepening customer relationships. - FY2017RestatedAnnual report
「Beginning in fiscal 2016, the bank launched its 15th Medium-Term Management Plan, covering 1 April 2016 to 31 March 2019. Through deeper relationships with customers and improvements in customer satisfaction and employee satisfaction, it aimed to help customers grow and meet their needs, thereby further establishing the “Saga Bank brand.”」
The bank reiterated its policy of establishing the brand by improving customer and employee satisfaction and deepening customer relationships. - FY2016First statedAnnual report
「Under its 14th Medium-Term Management Plan, which began in fiscal 2013 and covered 1 April 2013 to 31 March 2016, the bank aimed to become “an energetic and warm bank, a bank that is somehow different.” To remain an indispensable bank for the local community, customers and shareholders, it pursued the establishment of the “Saga Bank brand.”」
The company specified the plan period and sought to establish the brand through a significant improvement in customer satisfaction and the “Heartful Plus+ Movement.” It also stated that it had received high marks in a retail capabilities survey by an external organization.