Sales DX through digital marketing, big data and VR
First written in FY2021. 1 of 3 entries say "Advanced", first in FY2022. Latest entry: FY2023.
The whole theme swung hardest in 2025: 2 of 9 companies on the "Worse" side.
2 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「We are pursuing ongoing improvements to operations, including the promotion of DX and reviews of business processes.」
The company continues to promote DX in sales and operations and review business processes. - FY2022AdvancedAnnual report
「The NISSAN TOKYO Virtual testdrive booth (VR test-drive experience), introduced as part of promoting DX, expands the possibilities for customer experiences and represents the first step toward realizing a new sales model.」
The company reported that it had introduced a VR test-drive experience booth, following the previous year's research into and consideration of introducing VR. - FY2021First statedAnnual report
「As part of promoting DX in sales, we will actively invest in IT to strengthen digital marketing. In addition to making sales activities more efficient through the use of big data, we are also researching the introduction of customer experiences using virtual reality.」
The company specified for the first time an integrated sales DX initiative comprising IT investment in digital marketing, more efficient sales through big data and customer experiences using VR.