Decline in Housing Equipment Business Earnings Due to Investment in New Product Development and Brand Awareness

「However, the operating loss was ¥698 million, compared with an operating loss of ¥469 million in the previous fiscal year, due to higher personnel expenses, advertising expenses and other costs associated with promotional activities for the original brands.」

「Meanwhile, the operating loss was ¥398 million due to the postponement of delivery timing for the original luxury bathtub brand JAXSON to large-scale projects, compared with an operating loss of ¥305 million in the same period of the previous year.」

「The operating loss was ¥305 million as expenses required for promotional activities for the original brands continued to be recognized, in addition to the decline in sales, compared with an operating loss of ¥134 million in the same period of the previous year.」

「Although expenses required for promotional activities for new brands continued to be recognized, the operating loss was ¥251 million, and the loss narrowed from the same period of the previous year, when the operating loss was ¥437 million.」

「Although expenses required for promotional activities for new brands continued to be recognized, the operating loss was ¥134 million, and the loss narrowed from the same period of the previous year, when the operating loss was ¥329 million.」

「Although expenses required for promotional activities for the new brand continued to be recognized, reaching ¥155 million, the loss decreased from the same period of the previous year (operating loss of ¥231 million in the same period of the previous year).」

「Meanwhile, the operating loss widened to ¥433 million as costs associated with expanding sales of new brands, including the luxury bathtub brand HIDEO and interior brand Tesera®, increased, compared with an operating loss of ¥318 million in the previous fiscal year.」

「Meanwhile, the operating loss widened to ¥437 million as costs associated with expanding sales of new brands, including the luxury bathtub brand HIDEO and interior brand Tesera®, increased, compared with an operating loss of ¥339 million in the same period of the previous year.」

「Meanwhile, the operating loss widened to ¥329 million as costs associated with expanding sales of new brands, including the luxury bathtub brand HIDEO and interior brand Tesera®, increased, compared with an operating loss of ¥226 million in the same period of the previous year.」

「The operating loss widened to ¥231 million as costs associated with expanding sales of new brands, including the luxury bathtub brand HIDEO and interior brand Tesera®, increased, compared with an operating loss of ¥174 million in the same period of the previous year.」

「Sales declined 14.0% from the previous fiscal year to ¥11,018 million, as the completion of a large-scale new construction project in the Hokuriku region was more than offset by fewer completed projects in the Tokyo metropolitan region. The operating loss increased to ¥164 million as costs related to the office furniture product Tesera®, currently under development, and showroom renovation increased, compared with an operating loss of ¥27 million in the previous fiscal year.」

「Costs related to new product development and showroom renovation increased, resulting in an operating loss of ¥417 million, compared with an operating loss of ¥160 million in the same period of the previous year.」

「Sales increased 13.8% year on year to ¥7,940 million, supported by the completion of several large-scale projects in the Tokyo metropolitan and Hokuriku regions. Meanwhile, personnel expenses associated with new product development and strengthening the sales structure, as well as costs to prepare for exhibiting at trade shows, increased in these regions, resulting in an operating loss of ¥160 million, compared with an operating loss of ¥126 million in the same period of the previous year.」

「The operating loss increased to ¥151 million, compared with an operating loss of ¥147 million in the same period of the previous year, as the company strengthened its structure for comprehensively proposing and selling housing equipment upgrades and renovations, including by opening stores in a new format in the Hokuriku region.」

「In addition to the decline in sales, personnel expenses associated with new product development and strengthening the sales structure for new services in the Tokyo metropolitan and Hokuriku regions, as well as advertising, promotional and exhibition expenses to raise brand awareness, increased, resulting in an operating loss of ¥126 million, compared with an operating loss of ¥59 million in the same period of the previous year.」

「Although personnel expenses associated with strengthening the new product development structure and exhibition costs to raise brand awareness increased, the increase in gross profit accompanying higher sales reduced the operating loss to ¥97 million, compared with an operating loss of ¥155 million in the same period of the previous year.」

「Meanwhile, personnel expenses to strengthen the new product development structure and exhibition costs to raise brand awareness increased, resulting in an operating loss of ¥147 million, compared with an operating loss of ¥131 million in the same period of the previous year.」