コックス’s Brand, Merchandising, E-commerce and Store Reforms
First written in FY2024-Q3. 4 of 5 entries say "Advanced", first in FY2025-Q1. Latest entry: FY2026-H1.
25 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「The number of stores that had completed the renewal to ikka THE BEAUTIFUL LIFE GREEN STORE increased to 106. In e-commerce, in addition to measures to acquire new members through the membership app, the company expanded its ongoing collaboration with influencers for the direct-to-consumer notch. brand to other brands and conducted active PR activities, resulting in sales rising to 104.6% of the previous year's level.」
Cox's brand, store and e-commerce reforms progressed with the brand renewal completed at 106 stores, expanded influencer collaboration and e-commerce sales reaching 104.6% of the previous year's level. - FY2025AdvancedAnnual report
「In e-commerce, renewing the company's own app in April and strengthening initiatives for members resulted in sales on the company's own e-commerce site rising to 114.9% of the previous fiscal year's level.」
Cox's reforms progressed with the renewal of its own e-commerce app, its own e-commerce sales reaching 114.9% of the previous fiscal year's level, and the renewal of 87 ikka stores. - FY2025-H1AdvancedAnnual report
「In e-commerce, renewing the membership app to strengthen benefits for members of the company's own e-commerce site increased the number of app members at the end of the interim consolidated accounting period to 133.8% of the previous year's level. In direct-to-consumer sales, collaboration products with influencers, launched as a strategy to acquire new customers through social media, have been successful in expanding both brand awareness and sales, with sales of the e-commerce-only notch. brand rising to 136.6% of the previous year's level.」
Cox's reforms progressed with app membership reaching 133.8% of the previous year's level and sales of the e-commerce-only notch. brand reaching 136.6% of the previous year's level. - FY2025-Q1AdvancedAnnual report
「Regarding the brand renewal, 83 stores had completed the conversion to ikka THE BEAUTIFUL LIFE GREEN STORE, a family-oriented fashion and lifestyle select shop combining ikka apparel and fashion accessories with LBC lifestyle goods. In e-commerce, the company renewed its membership app in April to strengthen its own e-commerce site. Collaboration products launched with influencers in the previous fiscal year expanded both brand awareness and sales, resulting in total e-commerce sales rising to 106.1% of the previous year's level.」
Cox's reforms progressed with the brand renewal completed at 83 stores, a revamped membership app and e-commerce sales reaching 106.1% of the previous year's level. - FY2024-Q3First statedAnnual report
「Cox Co., Ltd. has identified as priority measures improving gross margin through stronger brands and merchandising reforms, expanding e-commerce sales through improved e-commerce operations and stronger direct-to-consumer sales, and restoring store sales through sales-method and sales-floor reforms. … The brand renewal to ikka THE BEAUTIFUL LIFE GREEN STORE was expanded to 63 stores.」
Cox made brand strength and merchandising, e-commerce and direct-to-consumer sales, and sales methods and sales floors its 3 priority areas, and expanded the brand renewal combining ikka and LBC to 63 stores.