Introduction of Black Friday Promotion
First written in FY2017-Q3. 4 of 5 entries say "Advanced", first in FY2019. Latest entry: FY2022-Q3.
25 other companies' latest entry also says "Advanced".
- FY2022-Q3AdvancedAnnual report
「During AEON Black Friday, held for 10 days from 19 November, the Company strengthened its initiatives both in stores and online by offering the largest-ever selection of value promotions and products tailored to local characteristics and lifestyles. Same-store sales during the event exceeded the previous year's results.」
Black Friday was held over 10 days at the largest-ever scale across both stores and online, with same-store sales during the event exceeding the previous year's results. - FY2021-Q3AdvancedAnnual report
「This year's Black Friday sale, now in its 5th year, was extended to 10 days to avoid overcrowding, with advance reservation sales and an EC sale held ahead of the main event.」
Black Friday was continued as a 5th-year initiative, extended to 10 days and combined with advance reservation sales and EC sales. - FY2020-Q3AdvancedAnnual report
「In November, Black Friday, which AEON pioneered in Japan, featured special initiatives including half-price apparel promotions, markdowns on winter home-furnishing products, and time-limited services, which were well received. As a result, despite the month following the consumption tax increase, same-store sales rose to 100.9% of the prior-year level.」
Black Friday was continued, with half-price apparel, markdowns on winter products, and time-limited services. As a result, same-store sales in the month following the consumption tax increase reached 100.9% of the prior-year level. - FY2019AdvancedAnnual report
「As the event entered its 3rd year, customer awareness increased. In addition to offering popular products at limited-time prices, the Company sought to attract more customers through a range of initiatives. As a result, both customer visits and sales during the event exceeded the previous year's levels and performed strongly.」
Black Friday was continued as an annual initiative in its 3rd year, with customer visits and sales during the event exceeding the previous year's levels. - FY2017-Q3First statedAnnual report
「As a promotional event, the Company held Black Friday for 3 days from 25 to 27 November, the first such event by a major general merchandise retailer in Japan, attracting considerable attention. During the same period, same-store sales exceeded 115% of the prior-year level on a comparable weekday basis, with apparel sales rising particularly strongly to more than 130%.」
The Company held Black Friday for the first time among major general merchandise retailers in Japan and reported growth in same-store sales and apparel sales.