Aeon (8267) · InitiativeFirst stated

Expansion of the Retail Media Business

First written in FY2027-H1. . Latest entry: FY2027-H1.

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Commercialization and Expansion of the Retail Media Platform “BRIDGE AD”A theme 9 companies write about · 0 as a headwind · 9 as a tailwind

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FY2027-H1First statedAnnual report
「Under the establishment of new revenue businesses, the retail media business is promoting initiatives that provide end-to-end support from product awareness through purchase. App advertising revenue rose substantially to 175.0% of the prior-year period, signage revenue to 445.2%, and we strengthened media promotion linked to in-store sales areas.」
For the first time, the retail media business was identified as an independent theme and a new revenue business. App advertising revenue reached 175.0% of the prior-year period and signage revenue 445.2%, while initiatives supporting customers from product awareness through purchase progressed.

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