Strengthening the Assortment of Local Products and “Jimono” Products

「マックスバリュ東海は、地域で長年親しまれている商品や地元企業が生産する「じもの商品」のさらなる拡充に向け、毎年恒例の「じもの商品大商談会」を開催しました。」

「In products, the company developed and renewed approximately 360 original products」

「In addition to locally produced and locally consumed products, the company actively pursued the development of local private brands that contribute to the revitalisation of local communities and economies. For the current fiscal year, it aims for ¥1.5 trillion in sales across all private brands, including ¥1 trillion from the three Topvalu brands.」

「In food, sales revenue was expanded through the development of approximately 680 proprietary products. In apparel and home and leisure, the company strengthened its product offering to meet rising demand related to outings and events, while also proposing products such as Eco-Dan in response to higher fuel costs.」

「In the seafood department, the company expanded the “Osakana Kobo” concept, featuring grilled and simmered fish, sushi and other items prepared in-store, to a cumulative total of 243 stores as of the end of November.」

「Maxvalu West Japan Co., Ltd. expanded its in-store seafood offering, newly introducing the “Osakana Kobo” concept, featuring grilled and simmered fish, sushi and other items prepared in-store, at 12 stores, bringing the total to 242 stores as of the end of August.」

「During the first quarter of the current consolidated cumulative period, イオン北海道㈱ carried out major revitalization projects at 6 stores in total: 2 GMS stores, 3 SM stores and 1 DS (discount store). It expanded products familiar to local customers and fresh local agricultural and marine products, while also refreshing store facilities and creating assortments suited to new lifestyles.」

「During the fiscal year under review, we developed approximately 760 distinctive local products using ingredients produced in Hokkaido.」

「We developed approximately 650 distinctive local products during the cumulative third-quarter consolidated period under review, including grilled and flaked hokke and Donan Red Croquettes.」

「In our product initiatives, we deepened ties with producers near our stores and began offering "Just-Harvested This Morning" vegetables harvested that morning. We also developed approximately 400 product lines in total during the first half, including "Grown at the Foot of Mount Yotei! Danshaku Potato Salad," prepared with a sweeter flavor to suit Hokkaido tastes.」

「As part of the Food Product Development Department's initiatives, we newly began selling highly competitive original products, including "Donan Red Specialty Shumai" made with "Donan Red Pork," known for its rich fat flavor, and "Uzura Pudding" made with quail eggs from Muroran Uzura-en, where the birds are raised without medication for safe, reliable quality.」

「At Aeon Kushiro (Kushiro Town), one of the largest Aeon stores in eastern Hokkaido, we made the largest revitalization investment of the current fiscal year, including a layout change throughout the facility. Sales after revitalization reached 113.4% of the same period of the previous year, driven by the development of specialty sections for health and beauty products and flowers, as well as the expansion of locally sourced products.」

「At company-operated stores, the expansion of specialty sections for liquor and flowers, as well as food zones offering a selection of locally sourced products, proved effective. Sales after revitalization rose to 125.0% of the previous year's level.」

「Aeon Style Kamiasao (Kanagawa Prefecture) has strengthened its locally rooted assortment to meet the needs of the G.G. generation, which has particularly strong demand for locally sourced products. In the produce section, it offers freshly harvested local vegetables in a permanent display, provides an on-site service to sell them in small portions, and carries popular confectionery from Kawasaki City.」

「In merchandising and sales, to improve vegetable freshness, we began selling "Just-Harvested This Morning" vegetables grown locally and changed logistics for selected products so that they are shipped directly from the production area to our own distribution center and then delivered to stores.」

「MaxValu Kibana-dai (Miyazaki Prefecture) reopened as a rebuilt existing store, expanding its assortment and introducing a local-production-for-local-consumption section and a new eat-in area, enabling it to respond more closely to customer needs.」

「We also revitalized existing stores and worked to expand locally sourced products, primarily fresh foods, and introduce freshly baked bread.」

「We refreshed assortments and sales areas to reflect local customer needs, and worked to expand regional and locally sourced products, primarily fresh foods, and introduce small in-store bakeries.」

「We will pursue clear differentiation by strengthening ties with local communities, promoting a stable supply of fresher products, developing regional food ingredients, developing properties, and establishing logistics and process centers.」

「マックスバリュ東海㈱ held its fifth "Jimono Product Business Meeting" in June, where part-time store employees directly selected and purchased products. The store assortment was expanded through the introduction of approximately 1,100 new product lines.」

「We also strengthened community-based management by enhancing assortments of locally selected products in each region and responding to seasonal events and occasions.」

「As part of efforts to strengthen local products, we worked to develop new products using locally sourced ingredients and to develop new producers.」

「We also continued working to increase sales of local products by creating new sales areas, introducing new products and developing new producers.」

「We promoted community-based management by strengthening assortments of locally selected products in each region, while actively expanding "Jimono" products, developing new producers and introducing new products.」