Sales Growth Initiatives Through Relationship-Driven Spending, Gift Demand and Expanded E-Commerce Offerings
First written in FY2022-Q2. 2 of 3 entries say "Advanced", first in FY2022-Q3. Latest entry: FY2025-Q1.
25 other companies' latest entry also says "Advanced".
- FY2025-Q1AdvancedAnnual report
「In addition, the Yokosuka and Fujisawa stores held limited-time sales ahead of Mother's Day, which were well received by customers.」
As a measure to address seasonal gift demand, the Yokosuka and Fujisawa stores held limited-time sales for Mother's Day, which were well received. - FY2022-Q3AdvancedAnnual report
「In terms of sales, the year-end gift campaign performed well, driven by connection-driven consumption during the COVID-19 pandemic and increased demand for gifts for people customers do not usually meet. The e-commerce site also performed strongly, lifting overall results. Reservations for osechi and Christmas cakes got off to a strong start amid rising stay-at-home demand.」
The year-end gift campaign and reservations for osechi and Christmas cakes performed well, supported by connection-driven consumption, gift demand and stay-at-home demand. - FY2022-Q2First statedAnnual report
「To address these issues and achieve a recovery in performance, as described in “2. Analysis of Financial Position, Operating Results and Cash Flows by Management (1) Operating Results,” the company is implementing services suited to customers' consumption preferences during the COVID-19 pandemic, including responding to stay-at-home demand and connection-driven consumption, promoting gifts for people customers do not usually meet, and expanding products available through its e-commerce site. At the same time, it is pursuing initiatives to increase sales, including offering special services to visitors to the Yokosuka store's COVID-19 vaccination site.」
For the first time, the company presented a consolidated set of sales growth measures tailored to consumption preferences during the COVID-19 pandemic, combining stay-at-home demand, connection-driven consumption, gift promotion, expansion of e-commerce products, and special services for visitors to vaccination sites.