Encouraging card usage through marketing automation

「As part of our efforts to expand card usage, we introduced marketing automation that delivers timely information based on customer behavior and encouraged card usage. We also actively promoted registration for recurring payments such as utilities, mobile phone bills and taxes, captured cash-market spending through services such as Apple Pay, and promoted payment of business expenses in the corporate segment. As a result, shopping transaction volume progressed steadily at ¥3.5308 trillion, up 5.2% year on year, while the outstanding balance of shopping revolving credit rose 8.3% from the end of the previous fiscal year to ¥412.3 billion.」